Hard Sell : Now a Major Motion Picture LOVE and OTHER DRUGS

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Hilarious expose on the dark pharmaceutical industry

Hard Sell is a comedic and witty inside look at the pharmaceutical industry, uncovering the "truths" behind the prescription drugs we use every day. It is a good read for anyone interested in the inner workings of big pharma, and how decisions are made regarding the drugs we take. Reidy does a great job at making the reader laugh, while also shedding light on practices that may shock some. It's a must-read for anyone who wants to know more about the world of prescription drugs.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Hard Sell : Now a Major Motion Picture LOVE and OTHER DRUGS

Regular price RM22.57 MYR
Unit price
per
ISBN: 9780740799136
Authors: Jamie Reidy
Date of Publication: 2010-11-30
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Goodreads rating: 3.28
(rated by 711 readers)

Description

The first paperback edition of Reidy’s memoir describing his successful career in Big Pharma as Pfizer’s #1 salesmen during the launching of Viagra. Published to tie-in with Fox’s international movie release of the film Love and Other Drugs based on Reidy’s book and starring Jake Gyllenhaal and Anne Hathaway, Thanksgiving weekend 2010.Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Now a Major Motion Picture LOVE and OTHER DRUGS , you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary.This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything.A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed.Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
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Hilarious expose on the dark pharmaceutical industry

Hard Sell is a comedic and witty inside look at the pharmaceutical industry, uncovering the "truths" behind the prescription drugs we use every day. It is a good read for anyone interested in the inner workings of big pharma, and how decisions are made regarding the drugs we take. Reidy does a great job at making the reader laugh, while also shedding light on practices that may shock some. It's a must-read for anyone who wants to know more about the world of prescription drugs.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.