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For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

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Coke's journey from patent medicine to pop icon.

If you're intrigued by the fusion of cultural history and business sagas, this book's for you. Imagine immersing yourself in the fizzy tale of Coca-Cola, a drink that's more than just a beverage—it's a symbol of the American dream. Pendergrast offers a candid, detailed narrative filled with a kaleidoscope of characters who shaped not just a brand, but an international phenomenon. It's a story of ambition, secrecy, and the sweet taste of success, much like the drink it chronicles. Perfect for history buffs and marketing enthusiasts alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

Regular price RM21.96 MYR
Unit price
per
ISBN: 9781857991802
Authors: Mark Pendergrast
Publisher: Phoenix
Date of Publication: 1994-01-01
Format: Paperback
Related Collections: Food & Drink, History, Economics, Business
Goodreads rating: 3.9
(rated by 726 readers)

Description

For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the 21st century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its in fact, "The Real Thing." It even contains the original Coca-Cola formula.
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Similar Reads

Coke's journey from patent medicine to pop icon.

If you're intrigued by the fusion of cultural history and business sagas, this book's for you. Imagine immersing yourself in the fizzy tale of Coca-Cola, a drink that's more than just a beverage—it's a symbol of the American dream. Pendergrast offers a candid, detailed narrative filled with a kaleidoscope of characters who shaped not just a brand, but an international phenomenon. It's a story of ambition, secrecy, and the sweet taste of success, much like the drink it chronicles. Perfect for history buffs and marketing enthusiasts alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.