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Essentials of Services Marketing

by Jochen Wirtz, Patricia Chew, Christopher Lovelock
RM92.69 MYR Now RM36.85 MYR Save 60%
Essentials of Services Marketing - Thryft
Essentials of Services Marketing - Thryft

Simplified guide to understanding services marketing concepts.

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Essentials of Services Marketing

by Jochen Wirtz, Patricia Chew, Christopher Lovelock
RM92.69 MYR Now RM36.85 MYR Save 60%
ISBN: 9789810686185
Authors: Jochen Wirtz, Patricia Chew, Christopher Lovelock
Publisher: Pearson Education
Date of Publication: 2012-10-18
Format: Paperback
Related Collections: Business, Economics, Personal Development
Related Topics: Business, Communication, Technology, Personal Development, Management, Social Science, Finance, Society
Goodreads rating: 3.93
(rated by 60 readers)

Description

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the worlds major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements - Instructors Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. - Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. - Test Bank: Updated Test Bank that is Test Gen compatible. - Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. - Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Simplified guide to understanding services marketing concepts.

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.