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Contemporary Strategy Analysis and Cases : Text and Cases

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Value-creating strategy textbook for MBA students

This book is a clear and concise guide to understanding the fundamental concepts of strategy, with a focus on practical applications. The author uses real-world examples to illustrate the theory and emphasizes the importance of reconciling conflicting business objectives. The book is ideal for MBA students and advanced undergraduates looking to develop a comprehensive understanding of strategic management.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Contemporary Strategy Analysis and Cases : Text and Cases

Regular price RM126.03 MYR Now RM51.68 MYR Save 59%
Unit price
per
ISBN: 9780470747094
Estimated First-hand Retail Price: RM696.48 MYR
Authors: Robert M. Grant
Publisher: Wiley
Date of Publication: 2010-03-16
Format: Paperback
Related Collections: Personal Development, Business, Economics
Goodreads rating: 3.81
(rated by 619 readers)

Description

NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a text only version – 9780470747100
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Value-creating strategy textbook for MBA students

This book is a clear and concise guide to understanding the fundamental concepts of strategy, with a focus on practical applications. The author uses real-world examples to illustrate the theory and emphasizes the importance of reconciling conflicting business objectives. The book is ideal for MBA students and advanced undergraduates looking to develop a comprehensive understanding of strategic management.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.