Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Regular price RM33.10 MYR
Unit price
per

Nike's tumultuous journey from the inside out.

If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Regular price RM33.10 MYR
Unit price
per
ISBN: 9780887306228
Publisher: Harper Business
Date of Publication: 1993-05-18
Format: Paperback
Goodreads rating: 4.03
(rated by 300 readers)

Description

The national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
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Nike's tumultuous journey from the inside out.

If you're someone who's fascinated by mega-corporations and the backstory of industry titans, this one's for you. "Swoosh" not only uncovers the rollercoaster history of Nike but does so through the lens of insiders, giving it a personal touch mixed with professional insights. It's an insightful read for anyone intrigued by branding, marketing, and the sheer willpower it takes to build a global phenomenon.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.