Sony : The Private Life

Regular price RM91.91 MYR
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Sony : The Private Life

Regular price RM91.91 MYR
Unit price
per
ISBN: 9780002570251
Authors: John Nathan
Publisher: HarperCollins
Date of Publication: 1999-01-01
Format: Hardcover
Related Collections: Business, Biographies & Memoirs, History
Related Topics: Biography
Goodreads rating: 3.83
(rated by 143 readers)

Description

An eminent expert on Japanese culture draws on unparalleled access to Sony's archives and executives to craft a revelatory portrait of the passions and loyalties that have driven Sony to its greatest triumphs and most notorious debacles.John Nathan pulls the veil from one of the most spectacularly successful and secretive postwar corporations. From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's is one of the signal fables of our age. Nathan dissects the fable and uncovers persuasive evidence that Sony's biggest triumphs (color TV, the Walkman) and most calamitous failures (the demise of Beta, the botched takeover of Columbia Pictures) emerged from the dizzying web of intense relationships that have always permeated its top ranks.Nathan charts this emotional web as no other writer has or could, by drawing on his unmatched expertise in Japanese culture and his unique access to Sony's inner sanctum. The result is at once an engrossing chronicle of astounding entrepreneurship and a poignant account of loyalty's consequences. With authority and wit, Nathan dispels the myths that surround Sony and crafts corporate drama at its apex.
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