Sale

New Ideas from Dead CEOs : Lasting Lessons From the Corner Office

Regular price RM39.84 MYR RM17.91 MYR 55% off
Unit price
per

Uncover the wisdom of successful, yet imperfect CEOs.

This book is a must-read for anyone interested in the real-life stories behind the great CEOs of the past. It provides an intimate look into the professional and personal lives of these successful individuals, showcasing their triumphs and failures. Through their stories, readers can gain valuable insights and apply their wisdom to navigate the challenges of the present. With a perfect blend of entertainment and education, New Ideas from Dead CEOs offers a fresh and realistic perspective on leadership and business strategies.

Sale

New Ideas from Dead CEOs : Lasting Lessons From the Corner Office

Regular price RM39.84 MYR RM17.91 MYR 55% off
Unit price
per
ISBN: 9780061197628
Authors: Todd G. Buchholz
Publisher: Harper Business
Date of Publication: 2007-05-08
Format: Hardcover
Related Collections: Economics, Biographies & Memoirs, Business
Related Topics: Business, Biography, Leadership
Goodreads rating: 3.8
(rated by 149 readers)

Description

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change. New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up. The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.
Condition guide
Availability
 
(0 in cart)

You may also like

Uncover the wisdom of successful, yet imperfect CEOs.

This book is a must-read for anyone interested in the real-life stories behind the great CEOs of the past. It provides an intimate look into the professional and personal lives of these successful individuals, showcasing their triumphs and failures. Through their stories, readers can gain valuable insights and apply their wisdom to navigate the challenges of the present. With a perfect blend of entertainment and education, New Ideas from Dead CEOs offers a fresh and realistic perspective on leadership and business strategies.