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Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

Regular price RM33.10 MYR
Unit price
per

Mission-driven ice cream empire's tumultuous journey.

If you're into business narratives with a scoop of social purpose, "Ice Cream Social" could be your next indulgence. This book tells the gripping tale of Ben & Jerry's, blending entrepreneurial spirit with a commitment to social justice. It's not just about frozen treats; it's about the rocky road of maintaining integrity in the cutthroat world of corporate buyouts. You'll find inspiration in their successes and learn from their stumbles - a real treat for anyone interested in socially conscious business practices.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

Regular price RM33.10 MYR
Unit price
per
ISBN: 9781609948139
Authors: Brad Edmondson
Date of Publication: 2014-01-06
Format: Paperback
Goodreads rating: 3.81
(rated by 199 readers)

Description

The riveting true story of one of the world’s most iconic mission-driven companies. Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all employees, suppliers, distributors, customers, and cows. But it hasn’t been easy. This book tells the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. It focuses on the challenges of staying true to that mission and explains how the company came to be sold to corporate giant Unilever and how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters, including Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.
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Mission-driven ice cream empire's tumultuous journey.

If you're into business narratives with a scoop of social purpose, "Ice Cream Social" could be your next indulgence. This book tells the gripping tale of Ben & Jerry's, blending entrepreneurial spirit with a commitment to social justice. It's not just about frozen treats; it's about the rocky road of maintaining integrity in the cutthroat world of corporate buyouts. You'll find inspiration in their successes and learn from their stumbles - a real treat for anyone interested in socially conscious business practices.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.