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Iacocca

Regular price RM33.12 MYR Now RM21.96 MYR Save 34%
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Insightful auto industry memoir, leadership lessons galore.

"Iacocca" isn't just a book; it's a treasure trove of wisdom from one of the most remarkable executives of the 20th century. Lee Iacocca's memoir is a blend of personal story-telling and substantial lessons in leadership and management—making it an enlightening read for aspiring entrepreneurs and business enthusiasts alike. His candid narration and the historical significance of his work with the auto industry are what make this book particularly compelling.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Iacocca

Regular price RM33.12 MYR Now RM21.96 MYR Save 34%
Unit price
per
ISBN: 9780553171389
Publisher: Bantam Books
Date of Publication: 1985-01-01
Format: Paperback
Goodreads rating: 3.98
(rated by 10353 readers)

Description

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.
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Insightful auto industry memoir, leadership lessons galore.

"Iacocca" isn't just a book; it's a treasure trove of wisdom from one of the most remarkable executives of the 20th century. Lee Iacocca's memoir is a blend of personal story-telling and substantial lessons in leadership and management—making it an enlightening read for aspiring entrepreneurs and business enthusiasts alike. His candid narration and the historical significance of his work with the auto industry are what make this book particularly compelling.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.