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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée Mauborgne
RM33.13 MYR
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Innovate markets, make competition irrelevant.

If you're feeling stuck in a saturated market or you're an entrepreneur dreaming to carve a unique niche, "Blue Ocean Strategy" offers a refreshing approach. It exemplifies the shift from the congested competition to exploring new, unclaimed market territories. This book could change the way you conceptualize strategy and growth, offering practical frameworks that could keep you ahead for decades. It's like a navigator for sailing uncharted business waters confidently.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim, Renée Mauborgne
RM33.13 MYR
ISBN: 9781591396192
Estimated First-hand Retail Price: RM132.18 MYR
Authors: W. Chan Kim, Renée Mauborgne
Publisher: Harvard Business Review Press
Date of Publication: 2005-02-03
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Related Topics: Finance, Self Help, Entrepreneurship, Personal Development, Management, Leadership, Finance, Business, Leadership, Personal Development
Goodreads rating: 4.01
(rated by 75989 readers)

Description

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Innovate markets, make competition irrelevant.

If you're feeling stuck in a saturated market or you're an entrepreneur dreaming to carve a unique niche, "Blue Ocean Strategy" offers a refreshing approach. It exemplifies the shift from the congested competition to exploring new, unclaimed market territories. This book could change the way you conceptualize strategy and growth, offering practical frameworks that could keep you ahead for decades. It's like a navigator for sailing uncharted business waters confidently.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.