Bestselling Nonfiction Books Under S$10

Browse popular, highly rated secondhand nonfiction books at affordable prices, starting from just S$3.90! Titles in this collection boast above 4 stars on Goodreads. Plus, buy 3 and get a 4th item free on all items under $10, for even more savings on these gems in our store!

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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success - Thryft
Carmine Gallo

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

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The Innovation Secrets of Steve Jobs outlines the seven principles that made Steve Jobs an innovative leader. It includes first-person interviews with experts and business leaders, and provides specific ideas to apply these principles to any business, large or small. This book is perfect for anyone looking to learn from the success of one of the world's most innovative leaders and apply his principles to their own business.

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You Don't Need A Title To Be A Leader - How Anyone, Anywhere, Can Make A Positive Difference - Thryft
Mark Sanborn

You Don't Need A Title To Be A Leader - How Anyone, Anywhere, Can Make A Positive Difference

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This book is a great read for anyone looking to improve their leadership skills, regardless of their job title. Mark Sanborn explains how true leadership is not about your position, but about your everyday actions and how you positively influence others. Through inspiring stories and simple anecdotes, he provides invaluable insights and advice on how to become a more effective leader and make a positive difference in your organization and career. Sanborn emphasizes qualities such as purposeful action, genuine care and listening to others, and creating a legacy of accomplishment and contribution. Highly recommended for anyone seeking to enhance their leadership skills and make a positive impact.

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Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong

Marketing Management: Asian Perspectives

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This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.

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Innovation and Entrepreneurship: Practice and Principles - Thryft
Butterworth-Heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

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This book could be a good read for someone looking to dive into the world of innovation and entrepreneurship. With its comprehensive exploration of policies, decisions, opportunities, and risks, it offers a practical approach to understanding and implementing the principles of innovation and entrepreneurship. By emphasizing the importance of creativity, strategies, and staffing, it guides readers to unleash their own creative potential and seize entrepreneurial opportunities in any context. So whether you are a business professional, a budding entrepreneur, or simply curious about the power of innovation, this book will provide valuable insights and guidance to help you succeed.

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Images of Organization - Thryft
Gareth Morgan

Images of Organization

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"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.

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The Leadership Mystique : a user's manual for the human enterprise - Thryft
Manfred F.R. Kets de Vries

The Leadership Mystique : a user's manual for the human enterprise

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The Leadership Mystique is an essential guide for anyone seeking to transform their leadership style. This book covers a wide range of topics, including human behavior, relationship building, and adapting to lead creatively. It is a must-read for those who want to motivate their teams and build lasting commitment. With no quick answers, this book will challenge you to grow and improve your leadership skills.

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The Dilbert Principle - Thryft
Scott Adams

The Dilbert Principle

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The Dilbert Principle provides a hilarious yet accurate commentary on the absurdities of corporate America. With relatable characters like Dilbert, readers will laugh out loud at the ridiculousness of management fads, bureaucracy, and performance reviews. Scott Adams uses clever humor and satire to expose the dysfunctional culture of the modern workplace, making this book a must-read for anyone who has ever worked in an office setting.

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Shift - Inside Nissan's Historic Revival - Thryft
Carlos Ghosn

Shift - Inside Nissan's Historic Revival

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Shift is an impeccable example of bold business innovation and inspiring leadership. Carlos Ghosn's story is a testament to how taking risks and breaking traditional thinking can lead to unparalleled success. It's a must-read for anyone looking for insight on how to lead their teams towards success in the face of adversity.

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Materials and Processes in Manufacturing - Thryft
E. Paul DeGarmo

Materials and Processes in Manufacturing

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"Materials and Processes in Manufacturing" is a great read for anyone interested in learning the basics of manufacturing processes and engineering materials. The book provides a comprehensive overview of manufacturing concepts, covering topics such as material properties, modifying engineering materials, and producing quality products. This book is highly recommended for students or professionals who want to increase their knowledge in the field of manufacturing.

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Sun Tzu : War and Management - Thryft
Chow-Hou Wee, Sun Tzu

Sun Tzu : War and Management

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This book could be a good read for anyone interested in understanding the application of Sun Tzu's military strategies to modern-day business practices. The authors discuss the relationship between U.S. and Japanese business practices through the prism of Sun Tzu's teachings. The book provides insights into effective strategic planning, human resource management, and decision-making. The case studies in the book will help readers to appreciate the practical applications of the ancient wisdom of Sun Tzu's military treatise.

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Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

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"Leadership Presence" is a great read for anyone aspiring to become a confident, respected, and effective leader. The authors, Belle Linda Halpern, and Kathy Lubar, have leveraged their experience as performing artists to provide time-tested strategies that have proven useful to thousands of executives, even in tough situations. Readers will learn to build and enhance collaborations, express themselves dramatically, motivate others, and become authentic leaders by integrating their personal values into communication. If you want to develop impactful leadership techniques, this book is a must-read.

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Principles Of Corporate Finance - Thryft
Richard A. Brealey

Principles Of Corporate Finance

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This book is a great read for anyone looking to understand corporate finance easily. The book offers solutions to all practice problems and challenge problems with examples and chapter summaries for easy understanding. With this book, you can learn corporate finance at your pace and level.

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The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft
Jonathan Littman, Tom Kelley

The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm

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"The Art of Innovation" could be a great read for entrepreneurs and business leaders looking to incorporate more creativity into their companies. This book provides valuable insights into IDEO's revolutionary principle of team creativity which is based on collaboration, willingness to change and flexibility. The book is inspiring and informative, and offers a unique perspective on how to boost morale, productivity and consumer satisfaction in the workplace.

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Dilbert and the Way of the Weasel - Thryft
Scott Adams

Dilbert and the Way of the Weasel

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"Dilbert and the Way of the Weasel" is a hilarious and satirical take on the grey area between good moral behavior and criminality. The book uses the popular comic strip characters to expose the weasel in everyone, making readers laugh while also revealing uncomfortable truths about everyday life. This book is perfect for anyone who enjoys a good laugh and is looking for a unique commentary on the modern workplace.

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Jack - Thryft
Jack Welch

Jack

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Jack could be a good read for anyone aspiring to be a successful leader in the corporate world. The most unique and distinct feature of the book is its emphasis on a highly personal management style where each manager is appreciated individually, and the encouragement of candour. The book provides insight into Jack Welch's experiences as a CEO and how he revolutionized the culture of GE, making it a must-read for anyone interested in corporate leadership.

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The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning - Thryft
Richard Marcinko

The Rogue Warrior's Strategy for Success : A Commando's Principles of Winning

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This book is perfect for individuals who are looking for unconventional and aggressive strategies to succeed in both their personal and professional lives. With insights from a former Navy commando, readers can expect to gain valuable skills and tactics that can help them overcome challenges and reach their goals faster. The book's distinct feature is its focus on unconventional and unorthodox thinking, which could be appealing for readers who are looking for unconventional approaches to success.

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Control Your Destiny or Someone Else Will : How Jack Welch is Making General Electric the World's Most Competitive Company - Thryft
Noel M. Tichy, Stratford Sherman

Control Your Destiny or Someone Else Will : How Jack Welch is Making General Electric the World's Most Competitive Company

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This book is a must-read for business leaders who want to learn from one of the most successful CEOs in modern history, Jack Welch. Through the lens of General Electric's transformation, readers can grasp the importance of facing reality, leading instead of managing, and changing before it's too late. The Six Rules provide a practical framework for success that can be applied in any business setting.

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Investments - Thryft
Zvi Bodie; Alex Kane; Alan J. Marcus, Alex Kane, Alan J. Marcus

Investments

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"Investments" is a comprehensive guide to understanding investments. It covers all the major investment vehicles and helps readers identify their investment goals and tolerance for risk. The book emphasizes the importance of diversification and provides practical advice on building and managing an investment portfolio.

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Kiss Bow Or Shake Hands - Thryft
George Borden

Kiss Bow Or Shake Hands

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This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.

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Riding the Waves of Culture : Understanding Cultural Diversity in Business - Thryft
Fons Trompenaars

Riding the Waves of Culture : Understanding Cultural Diversity in Business

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This book is a must-read for anyone who wants to succeed in the global market. Trompenaars' expertise in cultural diversity is evident throughout the book, with practical examples and case studies that make it easy to understand. The most unique feature of this book is its five key factors or orientations that affect how people deal with each other in a business setting. This helps readers develop a deeper understanding of their own culture and those they may encounter in business, leading to a more successful and respectful global business experience.

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Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding - Thryft
Chin-Ning Chu

Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding

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This book could be a good read for individuals who are interested in learning how ancient Chinese military wisdom can be applied in the modern competitive world of business. It is an insightful guide that helps readers develop an unbreakable spirit and approach problems without fear, by adopting an ancient military philosophy. Readers could appreciate its clear and straightforward writing style that helps convey the author’s message effectively.

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New Era Of Management - Thryft
Richard L. Daft

New Era Of Management

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This book presents a fresh perspective on management, focusing on how leaders can adapt to today's ever-changing business environment. It emphasizes the importance of innovation, collaboration, and global awareness in successful management. With engaging case studies and practical advice, this book is a must-read for aspiring managers and seasoned professionals alike.

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Human Dynamics : A New Framework for Understanding People and Realizing the Potential in Our Organizations - Thryft
Sandra Seagal, David Horne

Human Dynamics : A New Framework for Understanding People and Realizing the Potential in Our Organizations

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Human Dynamics presents a unique framework for understanding how people process information, learn, communicate, relate with one another and manage stress. Based on 17 years of ongoing research with over 40,000 people from various cultures, this book offers practical applications for optimizing business relationships, teamwork, communication, and organizational learning. It is a must-read for anyone interested in enhancing their relationships and strengthening organizational performance.

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Leading the Revolution - Thryft
Gary Hamel

Leading the Revolution

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Recommendation: "Leading the Revolution" is a must-read for entrepreneurs and business leaders who aspire to drive innovation and change in their industries. Hamel's insights into the principles behind revolutionary transformation, and his use of real-life examples, make this book an essential guide to building activist-friendly businesses and driving change from within. This book is particularly recommended for those seeking to challenge the status quo and create a lasting impact in their field.

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Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks

Crisis Communications - A Casebook Approach

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This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.

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Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk

Consumer Behavior

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Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.

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Corporate Culture and Performance - Thryft
John P. Kotter

Corporate Culture and Performance

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This book is a must-read for business leaders who want to understand how culture can impact the bottom line. The authors provide evidence of how flexible culture can help organizations to adapt to changing conditions and maintain their competitive edge. They also highlight the importance of strong leadership to guide culture and performance transformation. The real-world examples of successful company transformations make this book a practical and inspiring read for anyone interested in organizational culture.

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The Gold Mine - A Novel Of Lean Turnaround - Thryft
Freddy Ballé

The Gold Mine - A Novel Of Lean Turnaround

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Recommended for business owners wanting lean improvements. The book provides an engaging story that brings to life Lean manufacturing principles and techniques, making it easy for readers to understand and apply them to their own businesses.

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Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation - Thryft
Gerry Johnson, Kevan Scholes, Richard Whittington

Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation

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This book is perfect for business students, managers, and entrepreneurs seeking to better understand strategy implementation. The book incorporates inspiring real world case studies and techniques, and also comes with a brand new strategy simulation and video assignments that are engaging and offer hands-on experience. The book's unique and powerful learning tools make it a proven high-quality resource that's definitely worth reading.

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Diagnosing and Changing Organizational Culture : Based on the Competing Values Framework - Thryft
Robert E. Quinn, Kim S. Cameron

Diagnosing and Changing Organizational Culture : Based on the Competing Values Framework

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The book provides a comprehensive framework for analyzing and altering organizational culture, which can be helpful for managers and change agents. It offers practical steps and instruments to guide the change process and facilitate foundational change, making it a valuable resource for those working in organizational development and change management.

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Principles of Marketing - Thryft
Gary M. Armstrong, Philip Kotler

Principles of Marketing

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Principles of Marketing is a must-read for students and professionals aspiring to become marketing managers. The book covers a wide range of topics, from basic marketing concepts to advanced strategies for delivering superior customer value. Philip Kotler provides practical real-world examples and applications, making it easy to understand the major decisions marketing managers face. The seventh edition places emphasis on delivering quality customer value and adds new material on brand quality and strategy, including co-branding, multibranding, packaging, and the environment.

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In Search of Excellence : Lessons from America's Best-run Companies - Thryft
Robert H. Waterman Jr., Thomas J. Peters, Nancy Austin

In Search of Excellence : Lessons from America's Best-run Companies

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This book is an excellent guide for anyone looking to learn about successful management techniques used by some of America's top companies like IBM, Texas Instruments, and 3M. The author provides practical examples and valuable insights into how these companies have thrived and how their success can be emulated. It is recommended for business owners, managers, and anyone interested in learning from the best.

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Exploring Strategy Text & Cases - Thryft
Gerry Johnson, Kevan Scholes, Richard Whittington

Exploring Strategy Text & Cases

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If you're looking to steer your business or understand the maneuvers behind successful organizations, "Exploring Strategy Text & Cases" could be your compass. This book doesn't just throw jargon your way; it uses real-world examples, like Apple, to break down complex strategic concepts. By the time you turn the last page, you'll probably be viewing your business challenges through an informed, strategic lens.

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3-d Negotiation : Powerful Tools to Change the Game in Your Most Important Deals - Thryft
James K. Sebenius, David A. Lax

3-d Negotiation : Powerful Tools to Change the Game in Your Most Important Deals

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This book is a must-read for anyone looking to take their negotiation skills to the next level. With its innovative 3-D approach, it goes beyond traditional tactics and dives deep into the art of setting up negotiations for success. The authors, drawing from their own experience and analyzing successful dealmakers, provide practical steps and real-life cases that will help you unlock economic and noneconomic value in your most important deals. If you want to reach remarkable agreements and stand out in negotiations, this book is for you.

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Big Blues : The Unmaking of IBM - Thryft
Paul B. Carroll

Big Blues : The Unmaking of IBM

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"If you are curious about the tumultuous inner workings of one of the world's biggest tech companies, this book is a must-read. Through in-depth reporting and analysis, Paul Carroll paints a clear picture of IBM's decline from the top of the industry. Readers will be left with a newfound appreciation for the challenges of corporate leadership and the importance of innovation."

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Key Performance Indicators (KPI) - Developing, Implementing, And Using Winning KPIs - Thryft
David Parmenter

Key Performance Indicators (KPI) - Developing, Implementing, And Using Winning KPIs

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Key Performance Indicators provides a comprehensive guide for businesses on how to develop and implement effective KPIs. The book offers an abundance of implementation tools, including worksheets, questionnaires, and reporting templates. Readers will appreciate the pragmatic approach to finding critical success factors, and the focus on implementation issues. The book serves as a valuable resource for consultants and in-house project teams, providing everything they need to identify and track their organization's KPIs for continued success.

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Macroeconomics - Thryft
Rudiger Dornbusch, Stanley Fischer

Macroeconomics

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"If you're looking to learn the basics of macroeconomics, this book is perfect for you. It presents a middle-of-the-road approach and incorporates contemporary research to provide an up-to-date understanding of the subject. The writing is clear and concise, making complex concepts easy to grasp. Overall, a highly recommended read for anyone interested in macroeconomic theory."

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Marketing Management : International Edition - Thryft
philip-kotler

Marketing Management : International Edition

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This book is perfect for MBA and undergraduate students who want to gain an in-depth understanding of the latest marketing trends and techniques. With up-to-date coverage, hundreds of new cases, and a special emphasis on four major themes, this book offers a comprehensive look at customer relationship management, technology, brand building, and global marketing. With Philip T. Kotler's expertise, this book serves as a valuable learning tool for students and professionals looking to stay ahead in the ever-changing marketing environment.

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Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong

Marketing Management: Asian Perspectives

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This book would be a great read for business professionals who are looking to expand their knowledge on marketing in the Asian region. It presents insights and empirical data that offers unique perspectives into consumer behavior and marketing activities in the region. The book is structured to challenge readers while providing up-to-date information on marketing in different countries. It includes real case scenarios which makes it practical and useful for anyone seeking to apply relevant concepts to their day-to-day business activities.

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Creating And Growing Real Estate Wealth - The 4 Stages To A Lifetime Of Success - Thryft
William Poorvu

Creating And Growing Real Estate Wealth - The 4 Stages To A Lifetime Of Success

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Recommended because it provides a comprehensive guide to real estate investing, from starting out to managing investments successfully. With insights from successful investors and entrepreneurs, this book covers all stages of creating and growing wealth in the real estate market. Whether you are a beginner or an experienced investor, this book has valuable lessons to help you achieve long-term success in the real estate industry.

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Major Account Sales Strategy - Thryft
Neil Rackham

Major Account Sales Strategy

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Recommendation: This book is a must-read for anyone looking to excel in major account sales. With practical strategies and tactics based on extensive research, Neil Rackham provides a comprehensive guide to tailor your selling approach, understand buyer psychology, and outmaneuver competitors. Whether you're new to sales or a seasoned professional, Major Account Sales Strategy will equip you with the tools to succeed in landing those big accounts.

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Leading Teams : Setting the Stage for Great Performances - Thryft
J. Richard Hackman

Leading Teams : Setting the Stage for Great Performances

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Richard Hackman, one of the world's leading experts on group and organizational behavior, argues that teams perform at their best when leaders create conditions that allow them to manage themselves effectively. Leading Teams is not about subscribing to a specific formula or leadership style. Rather, it is about applying a concise set of guiding principles to each unique group situation—and doing so in the leader's own idiosyncratic way. Based on extensive research and using compelling examples ranging from orchestras to airline cockpit crews, Leading Teams identifies five essential conditions—a stable team, a clear and engaging direction, an enabling team structure, a supportive organizational context, and the availability of competent coaching—that greatly enhance the likelihood of team success.  The book offers a practical framework that leaders can use to muster personal skills and organizational resources to create and sustain the five key conditions and shows how those conditions can launch a team onto a trajectory of increasing effectiveness.  Authoritative and astutely realistic, Leading Teams offers a new and provocative way of thinking about and leading work teams in any organizational setting.

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Marketing 3.0 - From Products to Customers to the Human Spirit - Thryft
Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

Marketing 3.0 - From Products to Customers to the Human Spirit

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Recommendation: If you're tired of traditional marketing strategies and want to connect with your customers on a deeper level, Marketing 3.0 is the book for you. Philip Kotler, a renowned marketing guru, explains how to shift from treating customers as mere consumers to understanding their complex needs and values. Through inspiring examples and practical insights, this book will guide you in creating products, services, and company cultures that resonate with your target audience, helping you stay ahead in this evolving marketing landscape. Get ready to take your marketing to the next level with Marketing 3.0.

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Elegant Solution - Thryft
Matthew E. May

Elegant Solution

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Recommendation: Hey there! If you're looking to take your business to the next level and tap into the power of innovation, "Elegant Solution" is the perfect read for you. Through a captivating inside look at Toyota's groundbreaking methodology, Matthew May reveals the secrets behind their consistent success. You'll learn how Toyota generates over a million new ideas every year, inspiring you to create an environment of everyday innovation within your own company. Prepare to discover the game-changing power of elegant solutions and revolutionize your business!

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Built on Values: Creating an Enviable Culture that Outperforms the Competition - Thryft
Nancy Shepherdson, Stephen R. Covey, Ann Rhoades

Built on Values: Creating an Enviable Culture that Outperforms the Competition

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This book is a must-read for anyone looking to transform their organization's culture. Ann Rhoades, through her experience with successful companies like JetBlue and Southwest, shares a clear blueprint for creating a values-based culture. By empowering employees and aligning everyone with the company's values, leaders can create a workplace where both employees and customers thrive. Get ready to learn how to attract top talent, improve customer satisfaction, and achieve financial success through the power of a strong, values-driven culture.

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Electronic Commerce: A Managerial Perspective - Thryft
Jae Kyu Lee, Efraim Turban, Jae Kuy Lee

Electronic Commerce: A Managerial Perspective

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Recommended for users who want to understand the ins and outs of managing businesses online. This book provides a comprehensive and authoritative perspective on the opportunities, challenges, and strategies in global e-commerce. With the authors' rich experience and expertise, it serves as a valuable guide for anyone interested in thriving in the digital marketplace.

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Funky Business : Talent Makes Capital Dance - Thryft
Kjell Nordström, Kjell Nordstrom, Jonas Ridderstrale

Funky Business : Talent Makes Capital Dance

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This book is a must-read for anyone looking to break free from traditional business practices and embrace a more innovative and exciting approach. It not only teaches you how to build a company that thrives on creativity and risk-taking, but also provides valuable insights on effective leadership and employee engagement. Get ready to unleash your inner funk and take your business to the next level!

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The Case Of The Bonsai Manager - Lessons For Managers On Intuition - Thryft
R. Gopalakrishnan

The Case Of The Bonsai Manager - Lessons For Managers On Intuition

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You should read "The Case of the Bonsai Manager" if you're a manager who wants to tap into your intuition to achieve greater success. This book beautifully blends anecdotes from nature and the world of management to show you how to be more intuitive, inclusive, and humane in your leadership. With its easy-to-read style and practical workbook, it offers valuable insights and actionable guidance to help you unlock your full potential.

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Machine That Changed The World - The Story Of Lean Production - Thryft
Daniel Roos, Daniel T. Jones, James P. Womack

Machine That Changed The World - The Story Of Lean Production

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Recommendation: Hey there! If you're looking to unlock the secrets of revolutionizing productivity and reducing costs, then "Machine That Changed The World - The Story Of Lean Production" is a must-read for you. This groundbreaking book traces the rise of the Toyota system and introduces the concept of lean thinking. With its practical insights and real-world examples, it will empower you to streamline processes, eliminate waste, and achieve greater efficiency in any industry. Don't miss out on this game-changing read that will transform the way you approach productivity. Happy reading!

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Winning in Emerging Markets: A Road Map for Strategy and Execution - Thryft
Krishna G. Palepu, Tarun Khanna

Winning in Emerging Markets: A Road Map for Strategy and Execution

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This book is a must-read for anyone looking to enter and succeed in emerging markets. It goes beyond the usual analysis of data points and focuses on the "institutional voids" in these markets, showing how companies can leverage these voids to their advantage. With insightful strategies and real-life examples, it provides a playbook for assessing market potential and crafting a winning strategy. Whether you're a multinational or a local contender, this book will equip you with the knowledge and tools needed to thrive in high-growth regions. So if you're ready to unlock success in emerging markets, this is the book for you.

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