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Marketing Management: Asian Perspectives

by Swee Hoon Ang, Philip Kotler, Siew Meng Leong
RM21.96 MYR Now RM14.52 MYR Save 34%
Marketing Management: Asian Perspectives - Thryft
Marketing Management: Asian Perspectives - Thryft

Asian marketing made easy

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management: Asian Perspectives

by Swee Hoon Ang, Philip Kotler, Siew Meng Leong
RM21.96 MYR Now RM14.52 MYR Save 34%
ISBN: 9780132548977
Estimated First-hand Retail Price: RM229.54 MYR
Authors: Swee Hoon Ang, Philip Kotler, Siew Meng Leong
Publisher: Prentice Hall
Date of Publication: 1998-01-01
Format: Paperback
Related Collections: Business, Personal Development, Economics
Related Topics: Management, Business, Communication, Entrepreneurship
Goodreads rating: 3.85
(rated by 65 readers)

Description

From the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Editorial reviews - marketing management from the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Booknews a textbook for advanced business undergrads and mba students. The authors use an analytical, broad-based approach
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Asian marketing made easy

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.