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Brand Identity Now!

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Essential strategies for potent brand identities.

If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Brand Identity Now!

Regular price RM62.31 MYR RM40.19 MYR 35% off
Unit price
per
ISBN: 9783836515849
Authors: Julius Wiedemann
Publisher: Taschen America Llc
Date of Publication: 2009-12-01
Format: Hardcover
Related Collections: Creative Nonfiction, Art, Business
Goodreads rating: 4.1
(rated by 29 readers)

Description

Vital strategies for creating and maintaining brand identityWith in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications . The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign ,  The Museum of Art and Design , and New York's bid for the Olympic Games 2012 .Top design offices featured Attik, Pentagram, 3deluxe, Landor, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, Story Worldwide, SVi Design, Tatil Design, and Apfel Zet.
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Similar Reads

Essential strategies for potent brand identities.

If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.