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Results for "Tom Doctoroff"

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What Chinese Want: Culture, Communism, and China's Modern Consumer
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Tom Doctoroff | St. Martin's Griffin

What Chinese Want: Culture, Communism, and China's Modern Consumer

RM48.00 MYR RM22.00 MYR 54% off

Goodreads rating: 3.61

RM48.00 MYR RM22.00 MYR 54% off

72% off est. retail
If you've ever found yourself intrigued by how rapidly China is expanding on the global stage, "What Chinese Want" can help demystify that growth for you. Tom Doctoroff uses his extensive experience to delve into the psyche of the modern Chinese consumer. Whether you're in business or just culturally curious, this book feels like a key to understanding a nation that is both an economic powerhouse and a bundle of contradictions. It strikes a balance between the cultural nuances and economic motivations that drive the Chinese market, making it a compelling read for anyone with stakes in the future of international relations or commerce.
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