{"product_id":"total-global-strategy-managing-for-worldwide-competitive-advantage","title":"Total Global Strategy - Managing For Worldwide Competitive Advantage","description":"This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47538401181977,"sku":"HD62.5.Y56 1995","price":22.0,"currency_code":"MYR","in_stock":false},{"title":"Very Good","offer_id":47538401214745,"sku":"HD62.5.Y56 1995","price":15.0,"currency_code":"MYR","in_stock":false},{"title":"Good","offer_id":47538401247513,"sku":"HD62.5.Y56 1995","price":15.0,"currency_code":"MYR","in_stock":false},{"title":"Well Read","offer_id":47538401280281,"sku":"HD62.5.Y56 1995","price":15.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/2103119.jpg?v=1717698484","url":"https:\/\/thryft.my\/products\/total-global-strategy-managing-for-worldwide-competitive-advantage","provider":"Thryft","version":"1.0","type":"link"}