{"product_id":"the-hidden-brain-how-our-unconscious-minds-elect-presidents-control-markets-wage-wars-and-save-our-lives","title":"The Hidden Brain - How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, And Save Our Lives","description":"\u003cp\u003eThe hidden brain is the voice in our ear when we make the most important\u003cbr\u003edecisions in our lives—but we’re never aware of it. The hidden brain\u003cbr\u003edecides whom we fall in love with and whom we hate. It tells us to vote for\u003cbr\u003ethe white candidate and convict the dark-skinned defendant, to hire the\u003cbr\u003ethin woman but pay her less than the man doing the same job. It can direct\u003cbr\u003eus to safety when disaster strikes and move us to extraordinary acts of\u003cbr\u003ealtruism. But it can also be manipulated to turn an ordinary person into a\u003cbr\u003esuicide terrorist or a group of bystanders into a mob. In a series of\u003cbr\u003ecompulsively readable narratives, Shankar Vedantam journeys through the\u003cbr\u003elatest discoveries in neuroscience, psychology, and behavioral science to\u003cbr\u003euncover the darkest corner of our minds and its decisive impact on the\u003cbr\u003echoices we make as individuals and as a society. Filled with fascinating\u003cbr\u003echaracters, dramatic storytelling, and cutting-edge science, this is an\u003cbr\u003eengrossing exploration of the secrets our brains keep from us—and how they\u003cbr\u003eare revealed.\u003c\/p\u003e\u003cbr\u003eAuthor: Shankar Vedantam\u003cbr\u003ePublisher: Random House\u003cbr\u003ePublication Date: 2010\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":45590026289433,"sku":"PR9499.4.V.V399.2010","price":23.0,"currency_code":"MYR","in_stock":false},{"title":"Very Good","offer_id":45590026322201,"sku":"PR9499.4.V.V399.2010","price":18.0,"currency_code":"MYR","in_stock":false},{"title":"Good","offer_id":45590026354969,"sku":"PR9499.4.V.V399.2010","price":17.0,"currency_code":"MYR","in_stock":false},{"title":"Well Read","offer_id":45590026387737,"sku":"PR9499.4.V.V399.2010","price":15.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/content_881819f6-fe0e-4332-9cf5-2baf8da4106c.jpg?v=1717720654","url":"https:\/\/thryft.my\/products\/the-hidden-brain-how-our-unconscious-minds-elect-presidents-control-markets-wage-wars-and-save-our-lives","provider":"Thryft","version":"1.0","type":"link"}