{"product_id":"the-eleventh-commandment-transforming-to-own-customers","title":"The Eleventh Commandment: Transforming to Own Customers","description":"How many of today's leading corporations are successfully winning back old customers? The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestlé, DuPont, AT\u0026amp;T, and Panasonic have stopped creating products for 'buyers' and have started considering the long-term needs of users. Packed with real-world case studies that demonstrate crucial ideas, tools, and techniques in action at leading firms. Sandra Vandermerwe (London, England) holds a chair in Management at Imperial College London. Her latest book is Tin Soldiers to Russian Dolls.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":52263871512857,"sku":"HF5415.5.V358 1996","price":52.0,"currency_code":"MYR","in_stock":false},{"title":"Very Good","offer_id":52263871545625,"sku":"HF5415.5.V358 1996","price":44.0,"currency_code":"MYR","in_stock":false},{"title":"Good","offer_id":52263871578393,"sku":"HF5415.5.V358 1996","price":41.0,"currency_code":"MYR","in_stock":true},{"title":"Well Read","offer_id":52263871611161,"sku":"HF5415.5.V358 1996","price":37.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/2607876.jpg?v=1776951284","url":"https:\/\/thryft.my\/products\/the-eleventh-commandment-transforming-to-own-customers","provider":"Thryft","version":"1.0","type":"link"}