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Public Relations : Strategies and Tactics: International Edition

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Unleash the Power of Public Relations

"If you are looking for a comprehensive guide to the world of public relations, this is the book for you. With numerous real-life case studies and references to landmark studies, this book provides a deep insight into the strategies and tactics used in today’s public relations world. Written in an accessible style, it encourages readers to think creatively about new media and its potential uses in the field. Overall, this book is a must-read for PR professionals and students alike."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Public Relations : Strategies and Tactics: International Edition

Regular price
Unit price
per
Compare to estimated retail price: RM616.00 MYR  
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ISBN: 9780205623235
Date of Publication: 2009-01-01
Format: Paperback
Goodreads rating: 3.67
(rated by 207 readers)

Description

612 pages in quality colored glossy paper.
 

Unleash the Power of Public Relations

"If you are looking for a comprehensive guide to the world of public relations, this is the book for you. With numerous real-life case studies and references to landmark studies, this book provides a deep insight into the strategies and tactics used in today’s public relations world. Written in an accessible style, it encourages readers to think creatively about new media and its potential uses in the field. Overall, this book is a must-read for PR professionals and students alike."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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