"Net Gain" could be a good read for entrepreneurs and business owners looking to build successful virtual communities. The book provides real-world scenarios and lessons for creating competitive edge in the online economy. It offers an economic model to quantify revenue potential and investment required, while emphasizing the need for establishing a new approach to product development, marketing, customer service, and distribution. The book is written by Arthur G. Armstrong, and is available in hardback format with 256 pages.

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Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.

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