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Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker
RM156.00 MYR
Marketing Strategy: A Decision-Focused Approach
Marketing Strategy: A Decision-Focused Approach

Comprehensive guide to strategic marketing decisions.

If you're navigating the complex world of marketing strategy, this book could be your compass. "Marketing Strategy: A Decision-Focused Approach" goes beyond traditional methods and dives into competitive strategy to give you a broader perspective that's crucial in today's market. Whether you're a student with an interest in entrepreneurship or a professional looking to update your strategic toolkit with digital and social media insights, this book turns theory into actionable knowledge.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker
RM156.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781743078778
Authors: Orville C. Walker
Publisher: McGraw-Hill Education / Australia
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Society, Management
Goodreads rating: 0.0
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Comprehensive guide to strategic marketing decisions.

If you're navigating the complex world of marketing strategy, this book could be your compass. "Marketing Strategy: A Decision-Focused Approach" goes beyond traditional methods and dives into competitive strategy to give you a broader perspective that's crucial in today's market. Whether you're a student with an interest in entrepreneurship or a professional looking to update your strategic toolkit with digital and social media insights, this book turns theory into actionable knowledge.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.