{"product_id":"marketing-for-dummies-1","title":"Marketing For Dummies","description":"\u003cp\u003eThe classic, bestselling marketing guide, updated for the digital era\u003cbr\u003eMarketing For Dummies, 5th Edition is the ultimate handbook for boosting\u003cbr\u003eyour business. Whether you're a small mom-and-pop shop, a local nonprofit,\u003cbr\u003eor a mid-size business looking to grow, the right marketing approach can\u003cbr\u003emake your company or organization stand out from the crowd. This book shows\u003cbr\u003eyou how to find, reach, and engage with your customers in a way that brings\u003cbr\u003ein business. This new edition, updated to align with the latest marketing\u003cbr\u003erevolution, introduces you to essential techniques including search engine,\u003cbr\u003eguerilla, global, and behavior marketing. You'll learn where to find your\u003cbr\u003epeople, and how to give them what they want—how they want it—using\u003cbr\u003ebehavioral techniques. You'll discover inexpensive online marketing and\u003cbr\u003epromotion tools, proving that budget doesn't have to be an insurmountable\u003cbr\u003eobstacle. You'll find up-to-date marketing plans, resources, and examples\u003cbr\u003ethroughout to help you get out there and get your business noticed today!\u003cbr\u003eToday's marketing treats every aspect of customer interaction—including\u003cbr\u003ecustomer service and the product itself—as an opportunity to grow. This\u003cbr\u003ebook shows you how to harness the power of these techniques to drive\u003cbr\u003etraffic, boost sales, and move your business forward. Turn web visibility\u003cbr\u003einto real-world traffic and sales Reach the right people at the right time\u003cbr\u003eDevelop a cohesive marketing plan for any budget Source locally, market\u003cbr\u003edynamically, and connect with your community Whether you're looking for\u003cbr\u003efundamental marketing skills, seeking guidance on social media and\u003cbr\u003eanalytics, or need a full-blown comprehensive web marketing strategy, this\u003cbr\u003ebook has you covered. Marketing For Dummies, 5th Edition helps you open the\u003cbr\u003edoor to a new, more successful phase of business.\u003c\/p\u003e\u003cbr\u003eAuthor: Jeanette Maw McMurtry\u003cbr\u003ePublisher: John Wiley \u0026amp; Sons\u003cbr\u003ePublication Date: 2017\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44459192975641,"sku":"X18312","price":23.0,"currency_code":"MYR","in_stock":false},{"title":"Very Good","offer_id":44459193008409,"sku":"X18312","price":18.0,"currency_code":"MYR","in_stock":false},{"title":"Good","offer_id":44459193041177,"sku":"X18312","price":17.0,"currency_code":"MYR","in_stock":false},{"title":"Well Read","offer_id":44459193073945,"sku":"X18312","price":15.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/content_a0462c5b-89c3-43d5-b135-99f9caebc5ef.jpg?v=1717736144","url":"https:\/\/thryft.my\/products\/marketing-for-dummies-1","provider":"Thryft","version":"1.0","type":"link"}