{"product_id":"managerial-economics-theory-applications-and-cases","title":"Managerial Economics - Theory, Applications, And Cases","description":"\u003cp\u003eIn today's managerial world, it's critical that students learn how to make\u003cbr\u003estrategic economic decisions. The seventh edition of Managerial Economics\u003cbr\u003eis the most current text available, encouraging students to see beyond the\u003cbr\u003eequations and graphs to the general precepts, such as marginal analysis and\u003cbr\u003ebackward induction. Its new content draws on dozens of contemporary case\u003cbr\u003estudies, inviting students to apply problem-solving skills and to reflect\u003cbr\u003eon real-world economic decisions. Features: The most experienced authors\u003cbr\u003eemphasize strategy throughout - W. Bruce Allen, Keith Weigelt, and Neil\u003cbr\u003eDoherty regularly teach the managerial economics course at the Wharton\u003cbr\u003eSchool of Business. The authors have drawn upon their extensive experience\u003cbr\u003eas teachers, advisors, and leaders in industry and government to integrate\u003cbr\u003ethe most current coverage of business and public policy, risk management,\u003cbr\u003epricing, and more into every chapter of Managerial Economics. The most up-\u003cbr\u003eto-date case studies show how real-world business decisions are made -\u003cbr\u003eDrawing upon their extensive experience in industry and government, the\u003cbr\u003eauthors include the most engaging and current case studies available.\u003cbr\u003eIdentified as Strategy Session boxes throughout the text, these case\u003cbr\u003estudies show students how to apply strategic thinking to actual situations\u003cbr\u003eand project the outcomes of their management decisions. The most relevant\u003cbr\u003econtent delivers the knowledge students need to be successful managers -\u003cbr\u003eAnswering instructors' call for contemporary, practical, and streamlined\u003cbr\u003econtent that prepares students to make smart decisions in today's dynamic\u003cbr\u003ebusiness markets, Managerial Economics provides the best coverage of the\u003cbr\u003efoundational topics students need to know and the cutting-edge content\u003cbr\u003einstructors love to teach. A focus on real-world business decisions and the\u003cbr\u003estrategic problem-solving skills they require - Numerous Problem Solved\u003cbr\u003eboxes in each chapter challenge students to fully understand and apply\u003cbr\u003echapter concepts to real-world business decisions. Students who exercise\u003cbr\u003etheir problem-solving skills with these features are prepared to tackle the\u003cbr\u003eend-of-chapter problems. Examples of Problem Solved boxes in Chapter 13:\u003cbr\u003eRisk Analysis include: Pfizer's risk analysis in deciding whether or not to\u003cbr\u003erelease a new cholesterol drug Evaluating a potential investment in a new\u003cbr\u003echemical plant TomCo decision to drill for oil in Blair West, Kansas. Each\u003cbr\u003echapter offers contemporary, practical, and streamlined content - Problem\u003cbr\u003eSolved boxes highlight step-by-step solutions to quantitative problems,\u003cbr\u003ehelping students internalize and apply important concepts Numerous Strategy\u003cbr\u003eSession boxes analyze examples-many from 2005-2008-of real-world managerial\u003cbr\u003edecision making Quant Option boxes provide calculus-based explanations for\u003cbr\u003emore advanced students Extensive End-of-Chapter Problems challenge students\u003cbr\u003eto demonstrate their mastery of the chapter reading.\u003c\/p\u003e\u003cbr\u003eAuthors: W. Bruce Allen, Edwin Mansfield\u003cbr\u003ePublisher: W. W. Norton\u003cbr\u003ePublication Date: 2009\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39876733042769,"sku":"HD30.22","price":16.0,"currency_code":"MYR","in_stock":false},{"title":"Very Good","offer_id":39876733075537,"sku":"HD30.22","price":13.0,"currency_code":"MYR","in_stock":false},{"title":"Good","offer_id":39876733108305,"sku":"HD30.22","price":12.0,"currency_code":"MYR","in_stock":false},{"title":"Well Read","offer_id":39876733141073,"sku":"HD30.22","price":11.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/content_ec2dceb1-4f08-47db-b342-574ad5214621.jpg?v=1717760459","url":"https:\/\/thryft.my\/products\/managerial-economics-theory-applications-and-cases","provider":"Thryft","version":"1.0","type":"link"}