{"product_id":"great-advertising-campaigns-goals-and-accomplishments","title":"Great Advertising Campaigns - Goals And Accomplishments","description":"In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful.Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape.Whether the task is to build a brand, change public attitudes or create a new market segment, the painstaking planning and execution of a successful campaign, as the author clearly shows, is immensely important. The broad range of well-known products and services examined in Great Advertising Campaigns gives a unique and varied view of how both creativity and business objectives can combine to achieve excellent results.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39446082158673,"sku":"HF5837","price":8.0,"currency_code":"MYR","in_stock":false},{"title":"Very Good","offer_id":39446082191441,"sku":"HF5837","price":7.0,"currency_code":"MYR","in_stock":false},{"title":"Good","offer_id":39446082224209,"sku":"HF5837","price":7.0,"currency_code":"MYR","in_stock":false},{"title":"Well Read","offer_id":39446082256977,"sku":"HF5837","price":6.0,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/no-cover_940616fb-3536-4217-805f-526f557cdee8.png?v=1717778216","url":"https:\/\/thryft.my\/products\/great-advertising-campaigns-goals-and-accomplishments","provider":"Thryft","version":"1.0","type":"link"}