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Google Analytics Breakthrough: From Zero to Business Impact

by Eric Fettman, Feras Alhlou, Shiraz Asif
RM89.00 MYR
Compare to estimated retail price: RM200.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Google Analytics Breakthrough: From Zero to Business Impact
Google Analytics Breakthrough: From Zero to Business Impact

Comprehensive guide to mastering Google Analytics.

If you're looking to take your digital analytics game from amateur to expert, "Google Analytics Breakthrough" is a goldmine. It's not just another how-to book; it's a comprehensive journey through the labyrinth of Google Analytics, illuminated by industry experts. Whether you want to plug holes in your current implementation or amp up your reporting skills, this book could be your blueprint for true data-driven success. Give it a read and move beyond basic insights to strategies that could genuinely transform your business's online presence.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Google Analytics Breakthrough: From Zero to Business Impact

by Eric Fettman, Feras Alhlou, Shiraz Asif
RM89.00 MYR
Compare to estimated retail price: RM200.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781119144014
Authors: Eric Fettman, Feras Alhlou, Shiraz Asif
Publisher: Wiley
Date of Publication: 2016-09-06
Format: Hardcover
Related Collections: Business
Related Topics: Technology, Entrepreneurship, Productivity
Goodreads rating: 4.35
(rated by 93 readers)

Description

A complete, start-to-finish guide to Google Analytics instrumentation and reporting. Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own skill set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
 

Comprehensive guide to mastering Google Analytics.

If you're looking to take your digital analytics game from amateur to expert, "Google Analytics Breakthrough" is a goldmine. It's not just another how-to book; it's a comprehensive journey through the labyrinth of Google Analytics, illuminated by industry experts. Whether you want to plug holes in your current implementation or amp up your reporting skills, this book could be your blueprint for true data-driven success. Give it a read and move beyond basic insights to strategies that could genuinely transform your business's online presence.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.