This book is ideal for anyone who wants to make the greatest impact with their nonprofit efforts. It challenges traditional paradigms of nonprofit work and provides new insights into how to run effective charities. Through easy-to-read anecdotes and thought-provoking perspectives, Cheng encourages readers to engage in productive introspection about how they can create change in society.

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Why does a deserving charity struggle to make ends meet while another which squanders money, thrive? Because there is a structural disconnect between revenue and expenses in the nonprofit world. Is continuous growth the hallmark of a successful charity? No, it’s just the opposite – the ultimate aim of a charity is to be extinct. Would you use volunteers if it actually cost more than hiring paid skilled staff? Yes, if engagement with the community is crucial. Call these examples, ironies, paradoxes or simply insights into why the charity sector is what it is. Doing Good Well is a thinking man’s guide to the nonprofit world. It is replete with nonprofit paradigms. It provides a different twist to what one might regard as straightforward notions such as mission, staff compensation, governance and corporate social responsibility. And it surprises and challenges even as it seeks to explain charity-specific issues such as charitableness, bridging the rich/poor divide, informed giving and social entrepreneurship. And as he deconstructs existing paradigms, Willie Cheng creates new ones. Through an easy writing style, hearty anecdotes and thought-provoking perspectives, Cheng engages the readers with a strategic review of not just the status quo but also the enormous potential in the nonprofit world. The theme of the book is change. Inasmuch as charities are about changing society for the better, this book seeks to set the stage for interesting introspection. Whether you are a volunteer, business executive, nonprofit worker, governor or regulator, it’s time to start asking the questions that would help the charity sector itself change for the better. In Cheng’s words, charity is no longer simply about "Just Doing Good" but "Doing Good Well."

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