If you're looking to move beyond sporadic, ineffective bursts of creativity, "Innovation as Usual" might just be your blueprint for embedding innovation into the fabric of your daily business operations. It's not about isolated events but creating a culture where every team member is an innovator within their own role. The authors, Paddy Miller and Thomas Wedell-Wedellsborg, offer practical strategies rather than just ideologies, making innovation accessible and actionable for everyone in the organization.

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Turn team members into innovators. Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to "Brainstorm Island": an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it's back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become "innovation architects," creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of "innovation as usual," where regular employees--in jobs like finance, marketing, sales, or operations--make innovation happen in a way that's both systemic and sustainable. Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the "5 + 1 keystone behaviors" of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist: * Focus beats freedom: Direct people to look only for ideas that matter to the business * Insight comes from the outside: Urge people to connect to new worlds * First ideas are flawed: Challenge people to tweak and reframe their initial ideas * Most ideas are bad ideas: Guide

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