This book is recommended for business owners and executives who want to transform their company culture into a customer-focused one. The Customer Focus Process (CFP) provides a step-by-step guide to brainstorming and implementing customer-focused initiatives. The unique aspect of this book is that it approaches customer focus as a mindset rather than just a set of behaviors or guidelines. It provides insights into how companies can inject the "wow" factor into even the most routine customer interactions.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

Describes each step in developing customer focus, looks at the experiences of customers during a business transaction, and suggest ways to exceed customer expectations

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.