This book, "Minding Your Business - Profits That Restore The Planet," is a thought-provoking guide for anyone interested in the intersection of business and environmental sustainability. Horst M. Rechelbacher, the founder of Aveda and Intelligent Nutrients, shares his personal journey as an eco-preneur and provides compelling arguments for why practicing environmentally sound business is not only ethical but also profitable. Rechelbacher's emphasis on sustainable agriculture and indigenous products, as well as his commitment to phasing out toxic ingredients in cosmetics, make this book a valuable resource for anyone looking to make a positive impact through their business endeavors. It's a wake-up call for mindful entrepreneurs who believe in the power of enlightened capitalism to create a healthier and more abundant future for all.

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In the 21st century new ways of doing business have to be found. Against what has been customary logic in the business world, Aveda and Intelligent Nutrients founder Horst M. Rechelbacher contends that the biggest business opportunities for this century will come from practicing environmentally sound, sustainable business. By creating a merger between self, community, and environment, we will become “eco-preneurs”, reaping the rewards of a healthy abundance and ushering in a new age of enlightened capitalism. Based on his experience as a highly successful entrepreneur and environmentalist, Horst M. Rechelbacher’s Minding Your Business is a profound and poetic manifesto for social responsibility in business. In his emphasis on sustainable agriculture and indigenous products, Rechelbacher is the leading international voice in the urgent and long-overdue crusade for phasing out the multiplicity of toxic ingredients in cosmetics and personal care products in favor of organic materials. This further emphasizes Rechelbacher’s wise and scientifically indisputable warning “Don’t put anything on your skin that you wouldn’t put in your mouth.”

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