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People Buy You: The Real Secret to What Matters Most in Business

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Influence in business? It's all about YOU.

"People Buy You" may be the game-changer you need if you're seeking to enhance your sales or business rapport. Jeb Blount cuts through the fluff and gets to the core of what influences connections and business success: personal charisma and the human touch. If you've been focusing on every detail except for how you personally resonate with others, this book could reset your priorities and give you actionable steps to harness your most significant competitive edge—yourself.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

People Buy You: The Real Secret to What Matters Most in Business

Regular price RM41.00 MYR Now RM34.00 MYR Save 17%
Unit price
per
Compare to estimated retail price: RM95.00 MYR  
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ISBN: 9780470599112
Authors: Jeb Blount
Publisher: Wiley
Date of Publication: 2010-06-21
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 3.94
(rated by 640 readers)

Description

The ultimate guide to relationships, influence, and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in-stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write-up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day, there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are), People Buy You. Your ability to build lasting business relationships that allow you to close more deals,
 

Influence in business? It's all about YOU.

"People Buy You" may be the game-changer you need if you're seeking to enhance your sales or business rapport. Jeb Blount cuts through the fluff and gets to the core of what influences connections and business success: personal charisma and the human touch. If you've been focusing on every detail except for how you personally resonate with others, this book could reset your priorities and give you actionable steps to harness your most significant competitive edge—yourself.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.