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The Undoing Project: A Friendship That Changed Our Minds

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Friendship ignites behavioral economics, reshapes decision-making.

If you're intrigued by how our minds can play tricks on us, especially when it comes to making decisions, Michael Lewis's "The Undoing Project" could be an enlightening read for you. It offers not just insight into a breakthrough in psychology, but also a touching and profound story of two academics whose work revolutionized our understanding of human thought. This book doesn't just chart the development of behavioral economics, it also delves into the personal bond between Kahneman and Tversky against a backdrop of historical events – making it as human as it is intellectual.

  • Goodreads Choice Award Nominee for History & Biography (2017)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Undoing Project: A Friendship That Changed Our Minds

Regular price RM33.13 MYR
Unit price
per
ISBN: 9780393254594
Estimated First-hand Retail Price: RM134.52 MYR
Authors: Michael Lewis
Date of Publication: 2016-12-06
Format: Hardcover
Goodreads rating: 3.98
(rated by 58702 readers)

Description

Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. Kahneman and Tversky are more responsible than anybody for the powerful trend to mistrust human intuition and defer to algorithms. The Undoing Project is about the fascinating collaboration between two men who have the dimensions of great literary figures. They became heroes in the university and on the battlefield―both had important careers in the Israeli military―and their research was deeply linked to their extraordinary life experiences. In the process they may well have changed, for good, mankind’s view of its own mind.
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Friendship ignites behavioral economics, reshapes decision-making.

If you're intrigued by how our minds can play tricks on us, especially when it comes to making decisions, Michael Lewis's "The Undoing Project" could be an enlightening read for you. It offers not just insight into a breakthrough in psychology, but also a touching and profound story of two academics whose work revolutionized our understanding of human thought. This book doesn't just chart the development of behavioral economics, it also delves into the personal bond between Kahneman and Tversky against a backdrop of historical events – making it as human as it is intellectual.

  • Goodreads Choice Award Nominee for History & Biography (2017)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.