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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup - Thryft
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Noam Wasserman | Princeton University Press

The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup

RM42.00 MYR

Goodreads rating: 4.01

RM42.00 MYR

A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
Stock Market Math : Essential formulas for selecting and managing stock and risk - Thryft
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Michael Thomsett | De|g Press

Stock Market Math : Essential formulas for selecting and managing stock and risk

RM55.00 MYR

Goodreads rating: 3.14

RM55.00 MYR

Stock Market Math shows you how to calculate return, leverage, risk, fundamental and technical analysis problems, price, volume, momentum and moving averages, including over 125 formulas and Excel programs for each, enabling readers to simply plug formulas into a spread sheet. This book is the definitive reference for all investors and traders. It introduces the many formulas and legends every investor needs, and explains their application through examples and narrative discussions providing the Excel spreadsheet programs for each. Readers can find instant answers to every calculation required to pick the best trades for your portfolio, quantify risk, evaluate leverage, and utilize the best technical indicators. Michael C. Thomsett is a market expert, author, speaker and coach. His many books include Mathematics of Options, Real Estate Investor's Pocket Calculator, and A Technical Approach to Trend Analysis. In Stock Market Math, the author advances the science of risk management and stock evaluation with more than 50 endnotes, 50 figures and tables, and a practical but thoughtful exploration of how investors and traders may best quantify their portfolio decisions.
Case in Point : Complete Case Interview Preparation - Thryft
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Marc P. Cosentino, Joan Oleck  | Burgee Press

Case in Point : Complete Case Interview Preparation

RM49.00 MYR

Goodreads rating: 3.97

RM49.00 MYR

Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases.  The book includes over 40 strategy cases, a number of case starts exercises, several human capital cases, a section on marketing cases and 21 ways to cut costs.
The Millionaire Mind - Thryft
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Thomas J. Stanley | Andrews Mcmeel Publishing

The Millionaire Mind

RM24.00 MYR

Goodreads rating: 4.2

RM24.00 MYR

The Barnes & Noble Review Who is the average millionaire? Does he eat gourmet or fast food? Does he drive fancy cars, take chic vacations, and indulge wherever and whenever he can? Or does he resole his shoes, turn off the air conditioning when he leaves the house, and spend a lot of time at home with close friends and family? Through his surveys of over 1,000 millionaires, Thomas J. Stanley, Ph.D., answers these questions and provides us with further insight into the thoughts and lives of this wealthy segment of the population in The Millionaire Mind. A follow-up to Stanley's New York Times bestseller, The Millionaire Next Door, The Millionaire Mind may surprise readers with its findings about the kinds of people that millionaires really are. Interestingly, many millionaires were not straight-A students in high school, nor did they attend prestigious colleges. Instead, they were often told when they were younger that they were not bright and that they would not be successful. These challenges taught them how to surmount obstacles and motivated them to try harder and to take risks to get ahead financially. The major risks that these millionaires have taken and continue to take are financial ones. They must overcome the fear of taking risks, and they must maintain this courage throughout their adult careers. Stanley discovered that many millionaires share similarities in techniques to allay their anxieties and stay on track financially. Some of these include: Believing in myself Counting my blessings every day Countering negativethoughtswith positive ones Sharing concerns with spouse Visualizing success Outworking, outthinking, out-toughing the competition Hiring talented advisors Constantly upgrading my knowledge about my occupation Spending considerable time planning my success Exercising regularly Having strong religious faith Stanley also reveals that millionaires are very often successful in marriage as well as in work (the typical millionaire has been married to the same spouse for over twenty-five years) and that they usually lead relatively frugal, economically productive lifestyles. Perhaps most interesting to readers will be the section that Stanley devotes to how millionaires chose the career in which they would be most likely to succeed. So don't miss out on picking apart and analyzing the thoughts and habits of millionaires with Thomas Stanley and The Millionaire Mind, a book sure to be as brilliantly revealing and fascinating as his previous bestseller on millionaires. Thomas J. Stanley, Ph.D., is a researcher, author, and lecturer. He has studied the wealthy for more than 25 years. The Millionaire Next Door, published in 1996, has sold more than one million copies in hardcover and nearly one million in paperback. The book has been on The New York Times Best Sellers list for more than 150 combined weeks. His previous books include Marketing to the Affluent, which Best of Business Quarterly named one of 10 outstanding business books, Selling to the Affluent, and Networking with the Affluent. Dr. Stanley lives in Atlanta. He was a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor. He holds his doctorate from the University of Georgia in Athens.
The Bed of Procrustes : Philosophical and Practical Aphorisms - Thryft
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Nassim Nicholas Taleb | Random House Trade Paperbacks

The Bed of Procrustes : Philosophical and Practical Aphorisms

RM31.00 MYR

Goodreads rating: 3.79

RM31.00 MYR

The author of the modern classics The Black Swan, Fooled by Randomness, and Antifragile, Nassim Nicholas Taleb expresses major ideas in ways you least expect in this collection of aphorisms and meditations—now expanded with fifty percent more material than the hardcover.The Bed of Procrustes takes its title from the Greek myth of a man who made his visitors fit his bed to perfection, either by stretching them or by cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized. With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition with the modern diseases of nerdiness, philistinism, and phonies.
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
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Thomas L. Friedman | Farrar, Straus And Giroux

Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations

RM15.00 MYR

Goodreads rating: 3.89

RM15.00 MYR

88% off est. retail
"Thank You for Being Late" is an insightful book that explains the current transformative times we live in and how we can thrive in the midst of them. This book offers a guide to our current world that is filled with rapid developments in technology, globalization, climate change, among other things. It reminds us to slow down, take a step back and reimagine how we engage with these changes to be able to make the most of them. With clear and engaging prose, the author challenges readers to be optimistic and innovative about the future while being mindful of the impacts of these transformations on our global community.
What the CEO Wants You To Know, Expanded and Updated : How Your Company Really Works - Thryft
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Ram Charan | Crown Currency

What the CEO Wants You To Know, Expanded and Updated : How Your Company Really Works

RM26.00 MYR

Goodreads rating: 3.89

RM26.00 MYR

Describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
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Jeff Cox, Eliyahu M. Goldratt  | North River Press

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

RM34.00 MYR

Goodreads rating: 4.08

RM34.00 MYR

73% off est. retail
This book, "The Goal: A Process of Ongoing Improvement," is a captivating novel that will challenge your conventional ways of thinking about management. Through the story of Alex Rogo, a harried plant manager on the brink of disaster, you will be taken on a thrilling journey of saving a failing factory and discovering the underlying rules of operations. Recommended for anyone looking to transform their approach to management and achieve ongoing improvement.
Trump : The Art of the Deal - Thryft
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Tony Schwartz, Donald J. Trump  | Fisicalbook

Trump : The Art of the Deal

RM10.00 MYR

Goodreads rating: 3.68

RM10.00 MYR

Trump reveals the business secrets that have made him America’s foremost deal maker! “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.
Trump : How to Get Rich - Thryft
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donald-j-trump-meredith-mciver | Fisicalbook

Trump : How to Get Rich

RM11.00 MYR

Goodreads rating: 3.4

RM11.00 MYR

First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.With his characteristic brass and smarts, Trump offers insights on how to• invest wisely• impress the boss and get a raise• manage a business efficiently• hire, motivate, and fire employees• negotiate anything• maintain the quality of your brand• think big and live largePlus, The Donald tells all on the art of the hair!With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.From the Hardcover edition.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Robert B. Cialdini | Random House Business

Pre-Suasion - A Revolutionary Way To Influence And Persuade

RM23.00 MYR

Goodreads rating: 4.01

RM23.00 MYR

Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! - Thryft
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Robert T. Kiyosaki, Sharon L. Lechter  | Plata Publishing

Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

RM31.00 MYR

Goodreads rating: 4.12

RM31.00 MYR

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success
Your Money or Your Life - Thryft
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Vicki Robin, Joe Dominguez  | Penguin Books

Your Money or Your Life

RM35.00 MYR

Goodreads rating: 4.0

RM35.00 MYR

For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by "the Frugal Guru" (New Yorker) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money. Whether you’re just beginning your financial life or heading towards retirement, this book will show you how to: • Get out of debt and develop savings• Save money through mindfulness and good habits, rather than strict budgeting• Declutter your life and live well for less• Invest your savings and begin creating wealth• Save the planet while saving money• …and so much more!
The Business of Politics and Ethnicity : A History of the Singapore Chinese Chamber of Commerce and Industry - Thryft
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Sikko Visscher | National University Of Singapore Press

The Business of Politics and Ethnicity : A History of the Singapore Chinese Chamber of Commerce and Industry

RM18.00 MYR

Goodreads rating: 4.4

RM18.00 MYR

This book describes the Singapore Chinese Chamber of Commerce's changing relationship with the state and with businesses in the region.Some of the wealthiest and most influential businessmen in Singapore and Malaysia have served as leaders of the Chamber. Drawing on archival materials and extensive interviews, Visscher provides lively biographical sketches that highlight the circumstances and personal values that propelled these and other leading Chinese businessmen to success and to prominence.He also examines Chinese business practices, considering cultural elements as well as state and market forces, and highlights unique features of the Chinese experience in Singapore. By viewing Singapore from the perspective of a well established non-governmental organisation as it struggled, negotiated and cooperated with the state, this book offers an alternative to conventional political histories.
The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future - Thryft
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Chris Guillebeau | Gardners Vi Books Ams006

The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future

RM23.00 MYR

Goodreads rating: 3.88

RM23.00 MYR

In Chris Guillebeau's travel to over 175 countries, he has met two kinds of people: those like himself who have the time and income to follow their whims and who've created an entertaining and fulfilling life--and those who feel trapped. This second group wants what the first group has, but the big stumbling block is making money. Because Chris realized that the first group has knowledge to impart, he identified 1500 people worth emulating, and refining that further, he offers here the 50 most valuable and interesting examples of micro-business success. In nearly all cases, people with no special skills discovered a way to monetize their personal passions. It's about finding the intersection between what you like to do and what other people will pay for. You don't need an MBA, a business plan, or even employees. All you need is a product or service that flows from what you love to do anyway, people willing to pay, and a way to get paid.
Trend Trading for a Living: Learn the Skills and Gain the Confidence to Trade for a Living - Thryft
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Alan S. Farley, Thomas K. Carr  | Mcgraw-hill

Trend Trading for a Living: Learn the Skills and Gain the Confidence to Trade for a Living

RM18.00 MYR

Goodreads rating: 3.61

RM18.00 MYR

Trade the trend and you can trade for a living If you're going to play the stock market, play to win by using a fundamental strategy of most hedge fund managers-trend trading. In Trend Trading for a Living , the trading coach and hedge fund manager known on Wall Street as “Dr. Stoxx” shares his personal strategies for analyzing markets, picking stocks, and knowing when to buy and sell. This step-by-step book offers a practical road map to get yourself familiarized with the stock market and into the driver's seat of your financial future. In five progressive parts, Trend Trading for a Living helps
Outliers: The Story of Success
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Malcolm Gladwell | Back Bay Books

Outliers: The Story of Success

RM34.00 MYR

Goodreads rating: 4.19

RM34.00 MYR

48% off est. retail
"Outliers" might change your understanding of success by shifting the focus from individual traits to the broader tapestry of social dynamics and peculiar life experiences. Malcolm Gladwell's engaging storytelling will keep you hooked, making complex sociological concepts accessible and entertaining. If you fancy a fresh perspective on what really drives exceptional success, this is your read.
Traction : How Any Startup Can Achieve Explosive Customer Growth - Thryft
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Gabriel Weinberg, Justin Mares  | Portfolio

Traction : How Any Startup Can Achieve Explosive Customer Growth

RM50.00 MYR

Goodreads rating: 4.12

RM50.00 MYR

Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce.Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.
The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth - Thryft
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Eric Ries | Portfolio Penguin

The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth

RM72.00 MYR

Goodreads rating: 3.98

RM72.00 MYR

Bestselling author, entrepreneur, and Lean startup founder Eric Ries, author of The Lean Startup, reveals how established corporations and major enterprises can use Lean Startup techniques, energy and saavy to reinvigorate their company and operations, spark innovation, and drive growth. In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to perservere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges and best practices from his intense collaborations with some of the world's most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do. At GE, Ries's ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in their own way, to fit their particular organization and industry, as Ries discusses in the book. For every company that recognizes it needs to embrace agility, change and do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.
The Barefoot Investor : The Only Money Guide You′ll Ever Need - Thryft
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Scott Pape | Wiley

The Barefoot Investor : The Only Money Guide You′ll Ever Need

RM42.00 MYR

Goodreads rating: 4.39

RM42.00 MYR

Recommendation: This book is a game-changer for anyone looking to take control of their finances. Scott Pape's step-by-step formula makes managing money simple and achievable, even for those without a background in finance. From saving for a house deposit in record time to doubling your income, Pape's advice is practical and backed by real-life success stories. With a glass of wine in hand, you'll be able to sketch out a financial plan on the back of a napkin and spend just 10 minutes a week managing your money effectively. Say goodbye to financial stress and hello to a brighter financial future with The Barefoot Investor.
Crude Intentions : How Oil Corruption Contaminates the World - Thryft
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Alexandra Gillies | Oxford University Press

Crude Intentions : How Oil Corruption Contaminates the World

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.93

RM18.00 MYR RM8.00 MYR 56% off

Billions of dollars stolen from citizens are circling the globe, enriching powerful individuals, altering political outcomes, and disadvantaging everyday people. News headlines provide glimpses of how this corruption works and why it President Trump's businesses struck deals with oligarchs and sold property to secretive shell companies; the Panama Papers leak triggered investigations in 79 countries; and, corruption scandals toppled heads of state in Brazil, South Africa, and South Korea. But how do these pieces fit together? And if the corruption is so vast and so tied up with powerful interests, how do we begin to fight back?To find answers, Crude Intentions examines the corruption crisis that erupted during the recent oil boom. From 2008 to 2014, oil prices shot through the roof. Motivated by more than nine trillion dollars in new oil money, corruption followed apace. Examining the oil boom is like placing a drop of dye in the circulatory system of global corruption, and watching as it reveals the system's channels and pathways.Company bosses signed off on risky schemes to snap up choice oil blocks. Politicians in Brazil and Nigeria stole billions to build up their election war chests. Kleptocrats in Angola, Azerbaijan, and Russia seized upon the oil wealth to cement their hold on power. And an army of bankers, accountants, and lawyers lined up to help these corrupt actors stash their loot in the global system of shell companies and tax havens that serves today's super-rich. The money then bought yachts, mansions, and even a few foreign politicians.Drawing on information exposed by intrepid journalists, prosecutors, and whistle blowers, Crude Intentions tells jaw-dropping stories of corruption and asks what we can learn from them. The cases reveal common tactics, but also vulnerabilities in this web of fraud. These are the starting points for building a smarter fight against corruption, in the oil sector and well beyond.
Cash Flow Quadrant : Rich Dad's Guide to Financial Freedom - Thryft
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Robert T. Kiyosaki | Hachette Book Group Usa

Cash Flow Quadrant : Rich Dad's Guide to Financial Freedom

RM27.00 MYR

Goodreads rating: 4.14

RM27.00 MYR

The Cash Flow Quadrant explains the four different categories of people when it comes to income generation: employees, self-employed, business owners, and investors. It's a great read for those who want to learn how to transition from being an employee to becoming an investor, and achieving financial freedom. The book's unique feature is its emphasis on understanding the difference between being self-employed and being a business owner, and how to make the most of passive income opportunities. Users will appreciate the book's practical approach to building wealth and becoming financially independent.
Analysis Without Paralysis : 12 Tools to Make Better Strategic Decisions - Thryft
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Craig S. Fleisher, Babette E. Bensoussan  | Ft Pr

Analysis Without Paralysis : 12 Tools to Make Better Strategic Decisions

RM57.00 MYR RM29.00 MYR 49% off

Goodreads rating: 3.28

RM57.00 MYR RM29.00 MYR 49% off

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.  The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business' data more effective, accurate, and actionable.  Accessibly written, the authors walk readers through the entire business analysis process and then explain ad illustrate each of today's most valuable analysis tools so business professionals will be able to make better decisions about their company's strate
Building Wealth Through REITS - Thryft
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Bobby Jayaraman | Marshall Cavendish International (asia) Pte Ltd

Building Wealth Through REITS

RM32.00 MYR

Goodreads rating: 4.18

RM32.00 MYR

A decade has passed since the launch of Singapore's first REIT, Capita Mall trust in July 2002. Despite that, REITs are not as popular as they deserve to be and continue to be plagued with misperceptions. Singapore REITs are one of the few businesses that offer a direct play on the domestic economy and have proven their resilience through market cycles. This book takes a deep and fundamental look at this asset class and explains why every investor should take a serious look at REITs. Building Wealth Through REITs simplifies REIT investing without sacrificing depth of knowledge. It discusses common perceptions about REITs and why many of them don't hold up to scrutiny. The book contains in-depth interviews with CEOs of major S-REITs that will stimulate your thinking and further your knowledge of various REITs. The book targeted at both novice and sophisticated investors will help you master the fundamentals of REITs and deepen your understanding of this asset class. It provides practical guidance on building a strong and high performing REIT portfolio, one that can set you on the path to financial freedom much earlier than you thought possible
All You Want to Know About Investing - Thryft
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Ravi Gupta | Jaico Publishing House

All You Want to Know About Investing

RM15.00 MYR RM8.00 MYR 47% off

Goodreads rating: 4.33

RM15.00 MYR RM8.00 MYR 47% off

When it comes to investing, one thought that constantly nags your mind is: HOW TO INVEST OR WHERE TO INVEST? Here is a book that will empower the common investor to take sound and prudent investment decisions, and enable him to achieve his desired financial goals. It is also a practical self-help guide that is a must for every investor both beginners as well as seasoned investors. All You Want to Know about Investing is a complete compendium of information regarding investing, especially in the context of Indian investors. It contains up-to-date and complete information about various financial products, explained simply and lucidly. With both a wide and in-depth coverage of investment avenues, including stock market portfolios, mutual funds and retirement planning, this book is certain to help all those looking to make informed decisions in their financial planning.
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy - Thryft
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Martin Lindstrom | Random House

Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

RM39.00 MYR

Goodreads rating: 3.81

RM39.00 MYR

Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
The Balanced Scorecard : Translating Strategy into Action - Thryft
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David P. Norton, Robert S. Kaplan  | Harvard Business Review Press

The Balanced Scorecard : Translating Strategy into Action

RM21.00 MYR RM13.00 MYR 38% off

Goodreads rating: 3.9

RM21.00 MYR RM13.00 MYR 38% off

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
What Every CEO Must Know About RISK - Thryft
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Lieng Seng WEE | Insight Books, New York, New York

What Every CEO Must Know About RISK

RM13.00 MYR

Goodreads rating: 0.0

RM13.00 MYR

In today’s conditions of uncertainty and volatility, many CEOs are not satisfied that the risk management they have in place is effective Understanding and managing risk is at the heart of not just financial organizations, but organizations across all industries. Through over 25 years of continuous practice as pioneers, practitioners and advisors in risk, the authors have identified common questions CEOs This book aims to answers these fundamental questions CEOs have. It is substantive and deep enough, but not overly-technical -- and hence suitable for anyone ranging from students to top management. The book introduces “The Dragonfly Approach”, a unique and proven successful methodology implemented firm-wide in many firms. “The Dragonfly Approach” empowers business leaders and risk managers to create value in today’s tough business environment.
Second Chance : for Your Money, Your Life and Our World - Thryft
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Robert T. Kiyosaki | Plata Publishing

Second Chance : for Your Money, Your Life and Our World

RM13.00 MYR

Goodreads rating: 3.91

RM13.00 MYR

Few would argue with the fact that, on many fronts, we are a world in crisis. And there are two sides to every crisis, be it a leadership crisis, an economic crisis, an education crisis or a moral crisis. The two side to crisis are danger and opportunity.Robert Kiyosaki’s new book, Second Chance…for Your Money and Your Life, uses the lessons from the past and a brutal assessment of the present to prepare readers to see—–and seize–—the future.If readers can train their minds to see what their eyes cannot, in a world that is becoming increasingly more ‘invisible’ and moving at a high rate of speed, they can have a second chance at creating the life they’ve always wanted.The global problems we face cannot be solved by the same minds and people who created them and today’s world demands the ability to see the future and prepare for what lies ahead…prepare for the opportunities as well as the challenges.Like it or not, we are all involved in the greatest evolutionary event in human history. The Industrial Age is over and the Information Age continues to accelerate. The visible agents of change have become invisible…and harder to see. And the future belongs to those who can train their minds, use the past to see the future, and take the steps to create the positive change they want to see in their lives.Second Chance is a guide to understanding how the past will shape the future and how you can use Information Age tools and insights to create a fresh start. This book is a guide to facing head-on the dangers of the crises around us—and steps and tips for seizing the opportunities they present.
The Paradox Of Choice : Why More Is Less - Thryft
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Barry Schwartz | Harper Perennial

The Paradox Of Choice : Why More Is Less

RM13.00 MYR

Goodreads rating: 3.84

RM13.00 MYR

In the spirit of Alvin Tofflers' Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.
Swim With The Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate and Outnegotiate your Competition - Thryft
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Harvey MacKay | Ivy Books

Swim With The Sharks Without Being Eaten Alive : Outsell, Outmanage, Outmotivate and Outnegotiate your Competition

RM33.00 MYR

Goodreads rating: 3.93

RM33.00 MYR

Outsell, outmanage, outmotivate and outnegotiate your competition
The New Geography of Jobs - Thryft
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The New Geography of Jobs

RM34.00 MYR RM15.00 MYR 56% off

RM34.00 MYR RM15.00 MYR 56% off

80% off est. retail

"A timely and smart discussion of how different cities and regions have made a changing economy work for them - and how policymakers can learn from that to lift the circumstances of working Americans everywhere."--Barack Obama We're used to thinking of the United States in opposing terms: red versus blue, haves versus have-nots. But today there are three Americas. At one extreme are the brain hubs--cities like San Francisco, Boston, and Durham--with workers who are among the most productive, creative, and best paid on the planet. At the other extreme are former manufacturing capitals, which are rapidly losing jobs and residents. The rest of America could go either way. For the past thirty years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the United States and is reshaping the very fabric of our society, affecting all aspects of our lives, from health and education to family stability and political engagement. But the winners and losers aren't necessarily who you'd expect. Enrico Moretti's groundbreaking research shows that you don't have to be a scientist or an engineer to thrive in one of the brain hubs. Carpenters, taxi-drivers, teachers, nurses, and other local service jobs are created at a ratio of five-to-one in the brain hubs, raising salaries and standard of living for all. Dealing with this split--supporting growth in the hubs while arresting the decline elsewhere--is the challenge of the century, and The New Geography of Jobs lights the way.


Author: Enrico Moretti
Format: Paperback
Number of Pages: 294
Publisher: Mariner Books
Publication Date: 19 Mar 2013
Secrets of Singapore Property Gurus: Finally the Experts Reveal Their Top Tips to Making Millions in Property Investing - Thryft
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Mr. Propwise | Aktive Learning

Secrets of Singapore Property Gurus: Finally the Experts Reveal Their Top Tips to Making Millions in Property Investing

RM49.00 MYR

Goodreads rating: 2.63

RM49.00 MYR

The experts have finally revealed their top tips to making millions of dollars in property investing. To write this book, Mr. Propwise from www.Propwise.sg, a leading Singapore property blog, went out and interviewed the top gurus on every aspect of property investing, then distilled it down into a 188-page book that is packed with their expert knowledge and wisdom. Inside Secrets of Singapore Property Gurus the nation’s foremost property experts share their insights • Profitable investment strategies for today’s market • Finding your ideal investment property • Smart property financing • Avoiding legal pitfalls and other mistakes • How to make millions from en bloc sales Mr. Propwise, troubled by the few good and objective sources of information out there to help the budding property investor, founded www.Propwise.sg in September last year, with the mission to help people understand the real estate market and make better buying, selling, renting and investing decisions – minus all the hype and misinformation. It would cost thousands of dollars to get one of these experts to consult on your property purchase - if you could even get access to them. Do not miss this opportunity to learn and profit from the advice of the ultimate real estate insiders! Reader reviews “I have read many Singapore-centric property investment related books out there in the market. The insights shared in Secrets of Singapore Property Gurus can potentially save you thousands if not hundreds of thousands of dollars. Essential reading for anyone looking to purchase private properties for own stay or investment.” – Tan Shei Wah “I would like to applaud you for coming up with such a book which covers the secrets and tips of some of the successful property investors in Singapore. I believe many novice investors will benefit alot from reading and applying some of the tips shared by the gurus.” – Woo Chee Hoe
The Management and Control of Quality - Thryft
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James R. Evans | Not Avail

The Management and Control of Quality

RM32.00 MYR RM14.00 MYR 56% off

Goodreads rating: 4.0

RM32.00 MYR RM14.00 MYR 56% off

Providing a managerially-oriented, integrated view along with a blend of pertinent technical topics, this text now offers revised, integrated, and more comprehensive coverage of Six Sigma philosophy, concepts and techniques.
The $1000 Project - Thryft
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Canna Campbell | Penguin Viking

The $1000 Project

RM17.00 MYR RM8.00 MYR 53% off

Goodreads rating: 3.65

RM17.00 MYR RM8.00 MYR 53% off

Financial planner Canna Campbell saved $32,000 in twelve months by using her unique strategy of 'bundling' - saving and earning extra money in small, achievable 'parcels' of $1000. Now she wants to empower you to get the same results!Drawing on material from her popular YouTube channel and website, here Canna shares all of her tips and tricks for saving and earning additional money, as well as advice for turning these savings into long-term 'passive' income through savvy investments. She also gives general advice on how to get financially healthy, including how to clear up bad debt and how to manage your superannuation more sensibly. And she'll keep you motivated, focused and on track as you push yourself towards a better financial future.The $1000 Project is like a diet and exercise plan for your finances - you'll see the immediate results in your bank account, and you'll also come out of it feeling financially fit and strong and ready to set yourself up for success.
Rich Dad's Guide to Investing : What the Rich Invest In, That the Poor and Middle-Class Do Not - Thryft
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Robert T. Kiyosaki | Plata Publishing

Rich Dad's Guide to Investing : What the Rich Invest In, That the Poor and Middle-Class Do Not

RM15.00 MYR

Goodreads rating: 4.01

RM15.00 MYR

Rich Dad's Guide to Investing is a roadmap for those who want to become successful investors and invest in the types of assets that the rich do. Whether your goal is to become financially secure, comfortable, or rich this book is your guide to understanding the asset classes and investment strategy. Robert explains his basic rules of investing, how to reduce your risk and Rich Dad's 10 Investor Controls as well as ways to convert your earned income into passive portfolio income.
Why We Want You to be Rich - Thryft
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Robert T. Kiyosaki, Donald J. Trump  | Plata Publishing

Why We Want You to be Rich

RM32.00 MYR

Goodreads rating: 3.94

RM32.00 MYR

En Queremos que seas rico , dos exitosos empresarios, Donald Trump y Rober T. Kiyosaki, brindan consejos para todo aquel que acaba de comenzar su propia empresa y quiere triunfar. De Robert T. Kiyosaki, autor de los bestsellers: Padre Rico, Padre Pobre , el libro #1 de finanzas personales de The New York Times por más de seis años; Niño rico, niño listo , Segunda oportunidad , entre otros . Donald Trump y Robert T. Kiyosaki se unen para decirle a los emprendedores cómo ser exitosos. No es necesario tener dinero para resolver los problemas financieros, éstos sólo se solucionan con una educación financiera adecuada. Es imprescindible que las personas adquieran conciencia sobre su futuro económico y no esperen que dependa de sus gobiernos, sus empleadores o sus familias. En este libro, dos exitosos empresarios y educadores hacen mancuerna para abordar este desafío y ofrecer respuestas contundentes y claras a las preguntas que todo emprendedor se formula antes y después de iniciar una empresa: cómo volverse rico; cómo invertir para ganar; cuáles son las ventajas de los inversionistas que los ahorradores no poseen y cómo elegir el campo de inversión apropiado.
INTERNATIONAL BUSINESS - Thryft
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Chow- Hou Wee Charles W L Hill | Mcgraw Hill Education

INTERNATIONAL BUSINESS

RM19.00 MYR RM8.00 MYR 58% off

Goodreads rating: 0.0

RM19.00 MYR RM8.00 MYR 58% off

International Management, Global Edition - Thryft
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Helen Deresky | Pearson

International Management, Global Edition

RM31.00 MYR RM14.00 MYR 55% off

Goodreads rating: 0.0

RM31.00 MYR RM14.00 MYR 55% off

Deresky, Helen
Benchmarking: Taking Your Organisation towards Best Practice - Thryft
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Anne Evans | Business Library

Benchmarking: Taking Your Organisation towards Best Practice

RM13.00 MYR RM8.00 MYR 38% off

Goodreads rating: 0.0

RM13.00 MYR RM8.00 MYR 38% off

Human Value Management : The Value-Adding Human Resource Management Strategy for the 1990s - Thryft
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Jac Fitz-Enz | Jossey - Bass Publishers

Human Value Management : The Value-Adding Human Resource Management Strategy for the 1990s

RM79.00 MYR

Goodreads rating: 3.83

RM79.00 MYR

Demonstrates how HR managers can play a more integral and dynamic role in their companies' growth by running human resources like a business. Shows how to shift focus from the administration of traditional personnel programs to proactive support for organizational goals.
The 10-day MBA : A Step-by-step Guide to Mastering the Skills Taught in Top Business Schools - Thryft
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Steven Silbiger | Piatkus Books

The 10-day MBA : A Step-by-step Guide to Mastering the Skills Taught in Top Business Schools

RM28.00 MYR

Goodreads rating: 3.7

RM28.00 MYR

Summarises the essentials of top American business school education.
The Attacker's Advantage : Turning Uncertainty into Breakthrough Opportunities - Thryft
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Ram Charan | Publicaffairs

The Attacker's Advantage : Turning Uncertainty into Breakthrough Opportunities

RM17.00 MYR

Goodreads rating: 3.77

RM17.00 MYR

*A Wall Street Journal bestseller*The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help Build the perceptual acuity to see around corners and detect, ahead of others, those forces -- especially people, who are the catalysts of change -- that could radically reshape a company or industryHave the mindset to see opportunity in uncertaintyCommit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitorsBreak the blockages that can hold your company backKnow when to accelerate and when to shift the short-term and long-term balanceMake your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplaceThe Attacker's Advantage provides a stark and simple stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.
The Decisive Moment : How The Brain Makes Up Its Mind - Thryft
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lehrer-jonah | Canongate Books Ltd

The Decisive Moment : How The Brain Makes Up Its Mind

RM40.00 MYR

Goodreads rating: 3.84

RM40.00 MYR

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we ‘blink’ and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason – and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world’s most interesting ‘deciders’ – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer’s goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Behind a Billion Screens : What Television Tells Us About Modern India - Thryft
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Nalin Mehta | Harpercollins

Behind a Billion Screens : What Television Tells Us About Modern India

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.92

RM18.00 MYR RM8.00 MYR 56% off

94% off est. retail
"Behind a Billion Screens" is a must-read for anyone interested in gaining insight into the inner workings of India's television industry. Mehta's comprehensive research reveals the power struggles and political influence behind the scenes. The book also provides a critical analysis of the content that appears on Indian television, making it a unique and distinct read.
Operations Strategy: Competing in the 21st Century - Thryft
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Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM23.00 MYR RM10.00 MYR 57% off

Goodreads rating: 5.0

RM23.00 MYR RM10.00 MYR 57% off

Integrates strategic considerations with analytical models, providing a comprehensive view of decisions and the tools used to help make them. This title examines basic decisions leaders of operations must address: vertical integration, capacity, facilities, process technology, information technology, sourcing, and business process management.
Start Something That Matters - Thryft
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Blake Mycoskie | Spiegel & Grau

Start Something That Matters

RM26.00 MYR

Goodreads rating: 4.02

RM26.00 MYR

In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire.Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past threeMake business personalBe resourceful without resourcesReverse retirementKeep it simpleStay humbleGive more, advertise lessThe result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same.As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.
Decoding Strategy - Thryft
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Patrick A. McNutt | Mcgraw-hill Education (asia)

Decoding Strategy

RM37.00 MYR

Goodreads rating: 4.18

RM37.00 MYR

OVERVIEWHumans are curious by nature we like to observe people in action and we not only like to play games, but also to win.With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess. This pattern is termed a critical time line.Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game. These patterns are an integral part of decoding strategy and winning!TARGET AUDIENCE- MBA students- Business leaders, managers, professionals and executives
The Halo Effect... and the Eight Other Business Delusions That Deceive Managers - Thryft
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Philip M. Rosenzweig | Free Press

The Halo Effect... and the Eight Other Business Delusions That Deceive Managers

RM13.00 MYR RM8.00 MYR 38% off

Goodreads rating: 3.89

RM13.00 MYR RM8.00 MYR 38% off

92% off est. retail
The Halo Effect is a thought-provoking book that challenges the often-gullible reader who believes everything they might hear or see advertised. Rosenzweig presents an unconventional and humorous insight that will spur the reader on to think more critically and deeply about business success. This book is perfect for businesspeople looking to expand their knowledge and insights, and for students looking to develop their critical thinking skills.
Managing in Turbulent Times - Thryft
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Peter F. Drucker | Routledge

Managing in Turbulent Times

RM40.00 MYR RM24.00 MYR 40% off

Goodreads rating: 3.96

RM40.00 MYR RM24.00 MYR 40% off

92% off est. retail
Managing in Turbulent Times tackles the key issues facing managers in the 1990 how to manage in rapidly changing environments. This seminal and prophetic book laid the foundation for a generation of writers on change management.This book concerns the immediate future of business, society and the economy. The one certainty about the times ahead, says Drucker, is that they will be turbulent times. In turbulent times the first task of management is to make sure of the organizations capacity for survival, to make sure of its structural strength and soundness, its capacity to survive a blow, to adapt to sudden change and to avail itself of new opportunities.The author is concerned with action rather than understanding, with decisions rather than analysis. It aims at being a practical book for the decision maker, whether in the private or the public sector.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.