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Sale

Marketing Management : International Edition

by philip-kotler
RM67.00 MYR Now RM19.00 MYR Save 72%
Compare to estimated retail price: RM306.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Marketing Management : International Edition - Thryft
Marketing Management : International Edition - Thryft

Master modern marketing in four themes.

Marketing Management is a must-read for MBA and undergraduate students who want to understand the complexities of modern marketing. The book delves into Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing, providing practical examples and case studies to help readers grasp the concepts. Philip Kotler is a renowned author in this field, and his expertise and insights make this book invaluable for professionals as well.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Management : International Edition

by philip-kotler
RM67.00 MYR Now RM19.00 MYR Save 72%
Compare to estimated retail price: RM306.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780130497154
Authors: philip-kotler
Publisher: Fisicalbook
Date of Publication: 1958-01-01
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Finance, Management
Goodreads rating: 4.05
(rated by 5889 readers)

Description

Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
 

Master modern marketing in four themes.

Marketing Management is a must-read for MBA and undergraduate students who want to understand the complexities of modern marketing. The book delves into Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing, providing practical examples and case studies to help readers grasp the concepts. Philip Kotler is a renowned author in this field, and his expertise and insights make this book invaluable for professionals as well.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.