Think of "Information Rules" as your digital era compass. It's perfect for you if you're grappling with how to adapt traditional business strategies to the rapidly changing landscape of the information age. Shapiro and Varian translate dense economic theories into actionable advice, helping you to make informed decisions about pricing, protecting, and planning digital products and services. This book is like having an economist and a strategist right by your side.

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In Information Rules, authors Shapiro and Varian discuss how classic economic concepts can provide insights for success in the information age. They emphasize the importance of understanding the fundamental economics of information technology to develop effective strategies for competing in the new economy. The book offers practical business strategies for navigating the challenges of the information economy.

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