This book could be a good read for anyone looking for a fresh perspective on business in turbulent times. Peter Sheahan, a young management guru, challenges conventional wisdom and emphasizes flexible decision-making. Through captivating real-life examples, Sheahan demonstrates the importance of re-evaluating every aspect of running a company in order to succeed.

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Paperback. Pub Date :2009-04-02 320 English Harper Placing emphasis on flexible. counter-intuitive decision-making. a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions. where conventional wisdom fails.Why is Microsoft turning a blind eye to software piracy in ChinaWhy has Toyota capped production of the best-selling ScionWhy did Rupert Murdoch risk 580 million on MySpaceBusiness today requires new perspectives. argues Peter Sheahan. one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in turbulent financial times. companies must distinguish themselves by finding a new way of doing business. one that systematically re-examines every single aspect of running a company.Flip reveals what the superstars of modern business have in ...

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