If you often find yourself feeling outplayed at the negotiation table or just want to sharpen your deal-making skills, this book is a great ally. Steve Reilly shares techniques that enable you to stand your ground and ensure you're not shortchanged. It taps into universal principles tailored for tough negotiations, so you'll come away feeling more confident and equipped for your next bargaining challenge, regardless of your field or the stakes involved.

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Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just "take it or leave it." You may think you are negotiating, but if the other side isn't playing, you aren't either.Regardless of the industry, situation, or product, the two most common mistakes negotiators make are:1. they give ground too easily, and;2. they get nothing in return.When dealing with tough customers it is even more important to be able to defend your position and bargain for reciprocal concessions. Negotiating With Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators. But it goes further, making sure that when you do give ground, you get equal or better value in return.Using a cooperative, collaborative approach in a hardball negotiation just doesn't work. Tough negotiators will play win-win, but only if they have nothing to lose.Negotiating With Tough Customers will make you a better salesperson by making you a better negotiator...and vice versa.

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