If you’ve ever felt like you’re repeating the same strategies to persuade people with varying success, this one's for you. Dr. Susan Weinschenk combines the art of persuasion with scientific research to not only enhance your influence techniques but also to explain why certain strategies work. Reading this book, you’ll gain a toolkit of psychological insights that’ll change how you approach motivation and collaboration in your personal and professional life.

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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.In this book you’ll learn the 7 drives that motivate The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will

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