This book is a must-read for businesses navigating the digital space. It goes beyond the traditional methods of customer engagement and offers a fresh perspective on emotional understanding. By examining channel relationships and refining the emotional meaning behind company strategy, it provides a clear framework for successful digital engagements. With insightful case studies and practical tools, Affected is essential for anyone looking to connect with customers in a meaningful way and gain a competitive advantage in the digital age.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

How can you create meaningful connections with customers in the digital space?   The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels.  Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach―one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected , you’ll find the tools and techniques you need to find your customers where they are.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.