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Clueless in Advertising

by Jim Aitchison, May Lwin
RM37.00 MYR
Clueless in Advertising
Clueless in Advertising

Insider's guide to the advertising industry.

If you've ever been mystified by the glitz of the advertising world, "Clueless in Advertising" might just be your roadmap to clarity. Jim Aitchison, an industry legend, opens the door to a career in advertising, from understanding foundational concepts to navigating your first interview. The book's rich insider advice and concrete case studies make it a must-read for anyone looking to break into the field or simply curious about the mechanics behind those captivating ads we all see.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Clueless in Advertising

by Jim Aitchison, May Lwin
RM37.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780130083784
Authors: Jim Aitchison, May Lwin
Publisher: Pearson Education Asia Pte., Ltd.
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: How To, Management, Business, Communication
Goodreads rating: 3.32
(rated by 38 readers)

Description

What is it like to work in advertising? What career paths are available? How do you get a job in an agency? Clueless in Advertising is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media. Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. There’s lots of advice from the world’s top names in advertising and a great selection of ads to inspire you. This is the ONE book you need to get your career started!
 

Insider's guide to the advertising industry.

If you've ever been mystified by the glitz of the advertising world, "Clueless in Advertising" might just be your roadmap to clarity. Jim Aitchison, an industry legend, opens the door to a career in advertising, from understanding foundational concepts to navigating your first interview. The book's rich insider advice and concrete case studies make it a must-read for anyone looking to break into the field or simply curious about the mechanics behind those captivating ads we all see.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.