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Anatomy of a Trend

by Henrik Vejlgaard
RM56.00 MYR
Anatomy of a Trend
Anatomy of a Trend

Unearthing the lifecycle of societal trends.

If you've ever wondered why certain styles or fads suddenly pop up everywhere, "Anatomy of a Trend" promises to quench that curiosity. Vejlgaard’s expertise as a trend sociologist offers a deep dive into the mechanics of how trends emerge and gain momentum. This book isn’t just a retrospective look at trends; it equips you with the know-how to forecast future shifts in culture and consumer behavior, making it an essential read for anyone involved in businesses that are influenced by trends—fashion, entertainment, tech, you name it.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Anatomy of a Trend

by Henrik Vejlgaard
RM56.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071488709
Authors: Henrik Vejlgaard
Publisher: McGraw-Hill
Date of Publication: 2007-08-27
Format: Hardcover
Related Collections: Sociology, Business
Related Topics: Social Issues
Goodreads rating: 3.57
(rated by 89 readers)

Description

Why do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends—the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process—making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread. Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.
 

Unearthing the lifecycle of societal trends.

If you've ever wondered why certain styles or fads suddenly pop up everywhere, "Anatomy of a Trend" promises to quench that curiosity. Vejlgaard’s expertise as a trend sociologist offers a deep dive into the mechanics of how trends emerge and gain momentum. This book isn’t just a retrospective look at trends; it equips you with the know-how to forecast future shifts in culture and consumer behavior, making it an essential read for anyone involved in businesses that are influenced by trends—fashion, entertainment, tech, you name it.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.