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Ogilvy on Advertising

by David Ogilvy
RM34.00 MYR
Compare to estimated retail price: RM87.00 MYR  

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Ogilvy on Advertising
Ogilvy on Advertising
Ogilvy on Advertising

Seminal guide to timeless advertising principles.

If you're diving into the advertising world or looking to polish your skills, "Ogilvy on Advertising" is like having a mentor in paperback form. Ogilvy's insights offer a blend of foundational advertising philosophy and practical approaches that remain relevant. It’s a treasure trove for marketers who want to understand how to capture attention and sell effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Ogilvy on Advertising

by David Ogilvy
RM34.00 MYR
Compare to estimated retail price: RM87.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781853756153
Authors: David Ogilvy
Publisher: Prion Books Ltd
Date of Publication: 2011-03-01
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Related Topics: Entrepreneurship, Communication, Biography
Goodreads rating: 4.15
(rated by 11601 readers)

Description

A guide which explains how to create advertising that works. How to run an agency. How to write successful copy. And what the future holds for the advertising industry.
 

Seminal guide to timeless advertising principles.

If you're diving into the advertising world or looking to polish your skills, "Ogilvy on Advertising" is like having a mentor in paperback form. Ogilvy's insights offer a blend of foundational advertising philosophy and practical approaches that remain relevant. It’s a treasure trove for marketers who want to understand how to capture attention and sell effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.