This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.

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Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals,. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed--from getting launched as a freelancer to running a multi-person shop to retiring comfortably. The appendices include sample business forms and documents to help put the information into practice.How should you organize? What should you change? What marketing techniques yield the best returns? When are you ready to expand? What ar the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more--and give you practical, real-world answers.Sample business forms are available for downloading at creativebusiness.com / bizbook.html.--back cover

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